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3 Publications
2025 | Conference Paper | LibreCat-ID: 59589
Discounts or Donations – The Effectiveness of Different Keep Rewards in Product Return Management
J. Horsthemke, E. Böhm, in: Proceedings of the 2025 AMA Winter Academic Conference, American Marketing Association, 2025, pp. 840–843.
LibreCat
J. Horsthemke, E. Böhm, in: Proceedings of the 2025 AMA Winter Academic Conference, American Marketing Association, 2025, pp. 840–843.
2025 | Conference Abstract | LibreCat-ID: 62154
Keep Reward Or Return Fee – How Do Incentives In Product Return Management Influence Return Decisions And Future Customer Behavior?
J. Horsthemke, E. Böhm, in: Proceedings of the 2025 AMS 25th World Marketing Congress, 2025.
LibreCat
J. Horsthemke, E. Böhm, in: Proceedings of the 2025 AMS 25th World Marketing Congress, 2025.
2024 | Conference Abstract | LibreCat-ID: 62155
Unveiling the Impact of Flexible Work on Employer Attractiveness: Examining the Role of Work Experience
K. Radermacher, J. Horsthemke, M. Täuber, in: Herbstworkshop WK Pers, 2024.
LibreCat
K. Radermacher, J. Horsthemke, M. Täuber, in: Herbstworkshop WK Pers, 2024.