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1 Publication
2025 | Conference Paper | LibreCat-ID: 59589
Discounts or Donations – The Effectiveness of Different Keep Rewards in Product Return Management
J. Horsthemke, E. Böhm, in: Proceedings of the 2025 AMA Winter Academic Conference, American Marketing Association, 2025, pp. 840–843.
LibreCat
J. Horsthemke, E. Böhm, in: Proceedings of the 2025 AMA Winter Academic Conference, American Marketing Association, 2025, pp. 840–843.