Keep Reward Or Return Fee – How Do Incentives In Product Return Management Influence Return Decisions And Future Customer Behavior?
J. Horsthemke, E. Böhm, in: Proceedings of the 2025 AMS 25th World Marketing Congress, 2025.
Download
Es wurde kein Volltext hochgeladen.
Kurzbeitrag Konferenz
| Englisch
Autor*in
Horsthemke, JohannaLibreCat;
Böhm, Eva
Erscheinungsjahr
Titel des Konferenzbandes
Proceedings of the 2025 AMS 25th World Marketing Congress
LibreCat-ID
Zitieren
Horsthemke J, Böhm E. Keep Reward Or Return Fee – How Do Incentives In Product Return Management Influence Return Decisions And Future Customer Behavior? In: Proceedings of the 2025 AMS 25th World Marketing Congress. ; 2025.
Horsthemke, J., & Böhm, E. (2025). Keep Reward Or Return Fee – How Do Incentives In Product Return Management Influence Return Decisions And Future Customer Behavior? Proceedings of the 2025 AMS 25th World Marketing Congress.
@inproceedings{Horsthemke_Böhm_2025, title={Keep Reward Or Return Fee – How Do Incentives In Product Return Management Influence Return Decisions And Future Customer Behavior?}, booktitle={Proceedings of the 2025 AMS 25th World Marketing Congress}, author={Horsthemke, Johanna and Böhm, Eva}, year={2025} }
Horsthemke, Johanna, and Eva Böhm. “Keep Reward Or Return Fee – How Do Incentives In Product Return Management Influence Return Decisions And Future Customer Behavior?” In Proceedings of the 2025 AMS 25th World Marketing Congress, 2025.
J. Horsthemke and E. Böhm, “Keep Reward Or Return Fee – How Do Incentives In Product Return Management Influence Return Decisions And Future Customer Behavior?,” 2025.
Horsthemke, Johanna, and Eva Böhm. “Keep Reward Or Return Fee – How Do Incentives In Product Return Management Influence Return Decisions And Future Customer Behavior?” Proceedings of the 2025 AMS 25th World Marketing Congress, 2025.
Google Scholar