Discounts or Donations – The Effectiveness of Different Keep Rewards in Product Return Management
J. Horsthemke, E. Böhm, in: Proceedings of the 2025 AMA Winter Academic Conference, American Marketing Association, 2025, pp. 840–843.
Download
No fulltext has been uploaded.
Conference Paper
| English
Author
Horsthemke, JohannaLibreCat;
Böhm, Eva
Publishing Year
Proceedings Title
Proceedings of the 2025 AMA Winter Academic Conference
Page
840–843
LibreCat-ID
Cite this
Horsthemke J, Böhm E. Discounts or Donations – The Effectiveness of Different Keep Rewards in Product Return Management. In: Proceedings of the 2025 AMA Winter Academic Conference. American Marketing Association; 2025:840–843.
Horsthemke, J., & Böhm, E. (2025). Discounts or Donations – The Effectiveness of Different Keep Rewards in Product Return Management. Proceedings of the 2025 AMA Winter Academic Conference, 840–843.
@inproceedings{Horsthemke_Böhm_2025, title={Discounts or Donations – The Effectiveness of Different Keep Rewards in Product Return Management}, booktitle={Proceedings of the 2025 AMA Winter Academic Conference}, publisher={American Marketing Association}, author={Horsthemke, Johanna and Böhm, Eva}, year={2025}, pages={840–843} }
Horsthemke, Johanna, and Eva Böhm. “Discounts or Donations – The Effectiveness of Different Keep Rewards in Product Return Management.” In Proceedings of the 2025 AMA Winter Academic Conference, 840–843. American Marketing Association, 2025.
J. Horsthemke and E. Böhm, “Discounts or Donations – The Effectiveness of Different Keep Rewards in Product Return Management,” in Proceedings of the 2025 AMA Winter Academic Conference, 2025, pp. 840–843.
Horsthemke, Johanna, and Eva Böhm. “Discounts or Donations – The Effectiveness of Different Keep Rewards in Product Return Management.” Proceedings of the 2025 AMA Winter Academic Conference, American Marketing Association, 2025, pp. 840–843.
Google Scholar