Challenge Accepted! - The Impcat of Goal Achievement on Subsequent User Effort and Implications of a Goal's Difficulty

T. von Rechenberg, D. Gutt, in: Proceedings of the 24th Conference on Information Systems (ECIS), Istanbul, 2016.

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Abstract
We empirically investigate the impact of successful goal achievement on future effort to attain the next goal in a recurring goal framework. We use data from a popular German Question & Answer community where goals are represented in the form of badges. In particular, our analysis of this data hinges on the fact, that in this Question & Answer community, badges in a hierarchical badge system are in-creasingly challenging to attain up to a certain badge. After this certain badge, the difficulty level sud-denly drops and remains constant throughout up to the last badge in the hierarchy. Our findings indi-cate that after successful badge achievement users increase their subsequent effort to attain the next badge, but only as long as badges represent a challenge to the user. According to our analysis, we identify self-learning to be the key driver of this behavior.
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Proceedings of the 24th Conference on Information Systems (ECIS), Istanbul
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24th Conference on Information Systems (ECIS)
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Istanbul, Turkey
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von Rechenberg T, Gutt D. Challenge Accepted! - The Impcat of Goal Achievement on Subsequent User Effort and Implications of a Goal’s Difficulty. In: Proceedings of the 24th Conference on Information Systems (ECIS), Istanbul. ; 2016.
von Rechenberg, T., & Gutt, D. (2016). Challenge Accepted! - The Impcat of Goal Achievement on Subsequent User Effort and Implications of a Goal’s Difficulty. In Proceedings of the 24th Conference on Information Systems (ECIS), Istanbul. Istanbul, Turkey.
@inproceedings{von Rechenberg_Gutt_2016, title={Challenge Accepted! - The Impcat of Goal Achievement on Subsequent User Effort and Implications of a Goal’s Difficulty}, booktitle={Proceedings of the 24th Conference on Information Systems (ECIS), Istanbul}, author={von Rechenberg, Tobias and Gutt, Dominik}, year={2016} }
Rechenberg, Tobias von, and Dominik Gutt. “Challenge Accepted! - The Impcat of Goal Achievement on Subsequent User Effort and Implications of a Goal’s Difficulty.” In Proceedings of the 24th Conference on Information Systems (ECIS), Istanbul, 2016.
T. von Rechenberg and D. Gutt, “Challenge Accepted! - The Impcat of Goal Achievement on Subsequent User Effort and Implications of a Goal’s Difficulty,” in Proceedings of the 24th Conference on Information Systems (ECIS), Istanbul, Istanbul, Turkey, 2016.
von Rechenberg, Tobias, and Dominik Gutt. “Challenge Accepted! - The Impcat of Goal Achievement on Subsequent User Effort and Implications of a Goal’s Difficulty.” Proceedings of the 24th Conference on Information Systems (ECIS), Istanbul, 2016.
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