Design Principles for Co-Creating Digital Customer Experience in High Street Retail

Hendrik Betzing, J., Beverungen, D., & Becker, J. (2018). Design Principles for Co-Creating Digital Customer Experience in High Street Retail. In P. Drews, B. Funk, P. Niemeyer, & L. Xie (Eds.), Tagungsband Data driven X --- Turning Data into Value --- Band V (pp. 2083--2094). Leuphana Universität Lüneburg.

@inproceedings{Hendrik Betzing_Beverungen_Becker_2018, place={Leuphana Universität Lüneburg}, series={MKWI ’18}, title={Design Principles for Co-Creating Digital Customer Experience in High Street Retail}, booktitle={Tagungsband Data driven X --- Turning Data into Value --- Band V}, author={Hendrik Betzing, Jan and Beverungen, Daniel and Becker, Jörg}, editor={Drews, Paul and Funk, Burkhardt and Niemeyer, Peter and Xie, LinEditors}, year={2018}, pages={2083--2094}, collection={MKWI ’18} }

Hendrik Betzing, Jan, Daniel Beverungen, and Jörg Becker. “Design Principles for Co-Creating Digital Customer Experience in High Street Retail.” In Tagungsband Data Driven X --- Turning Data into Value --- Band V, edited by Paul Drews, Burkhardt Funk, Peter Niemeyer, and Lin Xie, 2083--2094. MKWI ’18. Leuphana Universität Lüneburg, 2018.

J. Hendrik Betzing, D. Beverungen, and J. Becker, “Design Principles for Co-Creating Digital Customer Experience in High Street Retail,” in Tagungsband Data driven X --- Turning Data into Value --- Band V, 2018, pp. 2083--2094.

Hendrik Betzing, Jan, et al. “Design Principles for Co-Creating Digital Customer Experience in High Street Retail.” Tagungsband Data Driven X --- Turning Data into Value --- Band V, edited by Paul Drews et al., 2018, pp. 2083--2094.