Trust Me, I’m an Influencer! - A Comparison of Perceived Trust in Human and Virtual Influencers
L. Hofeditz, A. Nissen, R. Schütte, M. Mirbabaie, in: R. Beck, D. Petcu, M. Fotache, S. Matook, R. Helms, M. Wiener, L. Rusu, T. Tuunanen (Eds.), 30th European Conference on Information Systems - New Horizons in Digitally United Societies, ECIS 2022, Timisoara, Romania, June 18-24, 2022, 2022.
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Author
Hofeditz, Lennart;
Nissen, Anika;
Schütte, Reinhard;
Mirbabaie, MiladLibreCat
Editor
Beck, Roman;
Petcu, Dana;
Fotache, Marin;
Matook, Sabine;
Helms, Remko;
Wiener, Martin;
Rusu, Lazar;
Tuunanen, Tuure
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Proceedings Title
30th European Conference on Information Systems - New Horizons in Digitally United Societies, ECIS 2022, Timisoara, Romania, June 18-24, 2022
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Hofeditz L, Nissen A, Schütte R, Mirbabaie M. Trust Me, I’m an Influencer! - A Comparison of Perceived Trust in Human and Virtual Influencers. In: Beck R, Petcu D, Fotache M, et al., eds. 30th European Conference on Information Systems - New Horizons in Digitally United Societies, ECIS 2022, Timisoara, Romania, June 18-24, 2022. ; 2022.
Hofeditz, L., Nissen, A., Schütte, R., & Mirbabaie, M. (2022). Trust Me, I’m an Influencer! - A Comparison of Perceived Trust in Human and Virtual Influencers. In R. Beck, D. Petcu, M. Fotache, S. Matook, R. Helms, M. Wiener, L. Rusu, & T. Tuunanen (Eds.), 30th European Conference on Information Systems - New Horizons in Digitally United Societies, ECIS 2022, Timisoara, Romania, June 18-24, 2022.
@inproceedings{Hofeditz_Nissen_Schütte_Mirbabaie_2022, title={Trust Me, I’m an Influencer! - A Comparison of Perceived Trust in Human and Virtual Influencers}, booktitle={30th European Conference on Information Systems - New Horizons in Digitally United Societies, ECIS 2022, Timisoara, Romania, June 18-24, 2022}, author={Hofeditz, Lennart and Nissen, Anika and Schütte, Reinhard and Mirbabaie, Milad}, editor={Beck, Roman and Petcu, Dana and Fotache, Marin and Matook, Sabine and Helms, Remko and Wiener, Martin and Rusu, Lazar and Tuunanen, Tuure}, year={2022} }
Hofeditz, Lennart, Anika Nissen, Reinhard Schütte, and Milad Mirbabaie. “Trust Me, I’m an Influencer! - A Comparison of Perceived Trust in Human and Virtual Influencers.” In 30th European Conference on Information Systems - New Horizons in Digitally United Societies, ECIS 2022, Timisoara, Romania, June 18-24, 2022, edited by Roman Beck, Dana Petcu, Marin Fotache, Sabine Matook, Remko Helms, Martin Wiener, Lazar Rusu, and Tuure Tuunanen, 2022.
L. Hofeditz, A. Nissen, R. Schütte, and M. Mirbabaie, “Trust Me, I’m an Influencer! - A Comparison of Perceived Trust in Human and Virtual Influencers,” in 30th European Conference on Information Systems - New Horizons in Digitally United Societies, ECIS 2022, Timisoara, Romania, June 18-24, 2022, 2022.
Hofeditz, Lennart, et al. “Trust Me, I’m an Influencer! - A Comparison of Perceived Trust in Human and Virtual Influencers.” 30th European Conference on Information Systems - New Horizons in Digitally United Societies, ECIS 2022, Timisoara, Romania, June 18-24, 2022, edited by Roman Beck et al., 2022.
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