Understanding loyalty program effectiveness: managing target and bystander effects
L. Steinhoff, R.W. Palmatier, Journal of the Academy of Marketing Science 44 (2014) 88–107.
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Journal Article
| Published
| English
Author
Steinhoff, Lena;
Palmatier, Robert W.
Publishing Year
Journal Title
Journal of the Academy of Marketing Science
Volume
44
Issue
1
Page
88-107
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Cite this
Steinhoff L, Palmatier RW. Understanding loyalty program effectiveness: managing target and bystander effects. Journal of the Academy of Marketing Science. 2014;44(1):88-107. doi:10.1007/s11747-014-0405-6
Steinhoff, L., & Palmatier, R. W. (2014). Understanding loyalty program effectiveness: managing target and bystander effects. Journal of the Academy of Marketing Science, 44(1), 88–107. https://doi.org/10.1007/s11747-014-0405-6
@article{Steinhoff_Palmatier_2014, title={Understanding loyalty program effectiveness: managing target and bystander effects}, volume={44}, DOI={10.1007/s11747-014-0405-6}, number={1}, journal={Journal of the Academy of Marketing Science}, publisher={Springer Science and Business Media LLC}, author={Steinhoff, Lena and Palmatier, Robert W.}, year={2014}, pages={88–107} }
Steinhoff, Lena, and Robert W. Palmatier. “Understanding Loyalty Program Effectiveness: Managing Target and Bystander Effects.” Journal of the Academy of Marketing Science 44, no. 1 (2014): 88–107. https://doi.org/10.1007/s11747-014-0405-6.
L. Steinhoff and R. W. Palmatier, “Understanding loyalty program effectiveness: managing target and bystander effects,” Journal of the Academy of Marketing Science, vol. 44, no. 1, pp. 88–107, 2014, doi: 10.1007/s11747-014-0405-6.
Steinhoff, Lena, and Robert W. Palmatier. “Understanding Loyalty Program Effectiveness: Managing Target and Bystander Effects.” Journal of the Academy of Marketing Science, vol. 44, no. 1, Springer Science and Business Media LLC, 2014, pp. 88–107, doi:10.1007/s11747-014-0405-6.
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