An emerging theory of loyalty program dynamics
J.J. Kim, L. Steinhoff, R.W. Palmatier, Journal of the Academy of Marketing Science 49 (2020) 71–95.
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Journal Article
| Published
| English
Author
Kim, Jisu J.;
Steinhoff, Lena;
Palmatier, Robert W.
Publishing Year
Journal Title
Journal of the Academy of Marketing Science
Volume
49
Issue
1
Page
71-95
LibreCat-ID
Cite this
Kim JJ, Steinhoff L, Palmatier RW. An emerging theory of loyalty program dynamics. Journal of the Academy of Marketing Science. 2020;49(1):71-95. doi:10.1007/s11747-020-00719-1
Kim, J. J., Steinhoff, L., & Palmatier, R. W. (2020). An emerging theory of loyalty program dynamics. Journal of the Academy of Marketing Science, 49(1), 71–95. https://doi.org/10.1007/s11747-020-00719-1
@article{Kim_Steinhoff_Palmatier_2020, title={An emerging theory of loyalty program dynamics}, volume={49}, DOI={10.1007/s11747-020-00719-1}, number={1}, journal={Journal of the Academy of Marketing Science}, publisher={Springer Science and Business Media LLC}, author={Kim, Jisu J. and Steinhoff, Lena and Palmatier, Robert W.}, year={2020}, pages={71–95} }
Kim, Jisu J., Lena Steinhoff, and Robert W. Palmatier. “An Emerging Theory of Loyalty Program Dynamics.” Journal of the Academy of Marketing Science 49, no. 1 (2020): 71–95. https://doi.org/10.1007/s11747-020-00719-1.
J. J. Kim, L. Steinhoff, and R. W. Palmatier, “An emerging theory of loyalty program dynamics,” Journal of the Academy of Marketing Science, vol. 49, no. 1, pp. 71–95, 2020, doi: 10.1007/s11747-020-00719-1.
Kim, Jisu J., et al. “An Emerging Theory of Loyalty Program Dynamics.” Journal of the Academy of Marketing Science, vol. 49, no. 1, Springer Science and Business Media LLC, 2020, pp. 71–95, doi:10.1007/s11747-020-00719-1.
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