Understanding and managing customer value propositions: Introduction to the special issue
A. Eggert, P. Frow, A. Payne, L. Steinhoff, Industrial Marketing Management 87 (2020) 242–243.
Download
No fulltext has been uploaded.
Journal Article
| Published
| English
Author
Eggert, Andreas;
Frow, Pennie;
Payne, Adrian;
Steinhoff, Lena
Keywords
Publishing Year
Journal Title
Industrial Marketing Management
Volume
87
Page
242-243
ISSN
LibreCat-ID
Cite this
Eggert A, Frow P, Payne A, Steinhoff L. Understanding and managing customer value propositions: Introduction to the special issue. Industrial Marketing Management. 2020;87:242-243. doi:10.1016/j.indmarman.2020.01.007
Eggert, A., Frow, P., Payne, A., & Steinhoff, L. (2020). Understanding and managing customer value propositions: Introduction to the special issue. Industrial Marketing Management, 87, 242–243. https://doi.org/10.1016/j.indmarman.2020.01.007
@article{Eggert_Frow_Payne_Steinhoff_2020, title={Understanding and managing customer value propositions: Introduction to the special issue}, volume={87}, DOI={10.1016/j.indmarman.2020.01.007}, journal={Industrial Marketing Management}, publisher={Elsevier BV}, author={Eggert, Andreas and Frow, Pennie and Payne, Adrian and Steinhoff, Lena}, year={2020}, pages={242–243} }
Eggert, Andreas, Pennie Frow, Adrian Payne, and Lena Steinhoff. “Understanding and Managing Customer Value Propositions: Introduction to the Special Issue.” Industrial Marketing Management 87 (2020): 242–43. https://doi.org/10.1016/j.indmarman.2020.01.007.
A. Eggert, P. Frow, A. Payne, and L. Steinhoff, “Understanding and managing customer value propositions: Introduction to the special issue,” Industrial Marketing Management, vol. 87, pp. 242–243, 2020, doi: 10.1016/j.indmarman.2020.01.007.
Eggert, Andreas, et al. “Understanding and Managing Customer Value Propositions: Introduction to the Special Issue.” Industrial Marketing Management, vol. 87, Elsevier BV, 2020, pp. 242–43, doi:10.1016/j.indmarman.2020.01.007.
Google Scholar