Theorizing Marketplace Solidarity Systems: From Consumer–Firm Dyads to Structures of Mutual Support
B. Alberternst, L. Steinhoff, A. Eggert, M. Giesler, in: 2022 AMA Summer Marketing Educators’ Conference Proceedings, Chicago, 2022.
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Alberternst, B.;
Steinhoff, LenaLibreCat;
Eggert, A.;
Giesler, M.
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Proceedings Title
2022 AMA Summer Marketing Educators’ Conference Proceedings, Chicago
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2022 AMA Summer Marketing Educators’ Conference Proceedings
Conference Location
Chicago
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Alberternst B, Steinhoff L, Eggert A, Giesler M. Theorizing Marketplace Solidarity Systems: From Consumer–Firm Dyads to Structures of Mutual Support. In: 2022 AMA Summer Marketing Educators’ Conference Proceedings, Chicago. ; 2022.
Alberternst, B., Steinhoff, L., Eggert, A., & Giesler, M. (2022). Theorizing Marketplace Solidarity Systems: From Consumer–Firm Dyads to Structures of Mutual Support. 2022 AMA Summer Marketing Educators’ Conference Proceedings, Chicago. 2022 AMA Summer Marketing Educators’ Conference Proceedings, Chicago.
@inproceedings{Alberternst_Steinhoff_Eggert_Giesler_2022, title={Theorizing Marketplace Solidarity Systems: From Consumer–Firm Dyads to Structures of Mutual Support}, booktitle={2022 AMA Summer Marketing Educators’ Conference Proceedings, Chicago}, author={Alberternst, B. and Steinhoff, Lena and Eggert, A. and Giesler, M.}, year={2022} }
Alberternst, B., Lena Steinhoff, A. Eggert, and M. Giesler. “Theorizing Marketplace Solidarity Systems: From Consumer–Firm Dyads to Structures of Mutual Support.” In 2022 AMA Summer Marketing Educators’ Conference Proceedings, Chicago, 2022.
B. Alberternst, L. Steinhoff, A. Eggert, and M. Giesler, “Theorizing Marketplace Solidarity Systems: From Consumer–Firm Dyads to Structures of Mutual Support,” presented at the 2022 AMA Summer Marketing Educators’ Conference Proceedings, Chicago, 2022.
Alberternst, B., et al. “Theorizing Marketplace Solidarity Systems: From Consumer–Firm Dyads to Structures of Mutual Support.” 2022 AMA Summer Marketing Educators’ Conference Proceedings, Chicago, 2022.
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