Endowed Status in Hierarchical Loyalty Programs
A. Eggert, I. Garnefeld, L. Steinhoff, in: 2012 AMA Winter Marketing Educators’ Conference Proceedings, St. Petersburg, 2012.
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Eggert, A.;
Garnefeld, I.;
Steinhoff, LenaLibreCat
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2012 AMA Winter Marketing Educators’ Conference Proceedings, St. Petersburg
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2012 AMA Winter Marketing Educators’ Conference Proceedings
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St. Petersburg
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Eggert A, Garnefeld I, Steinhoff L. Endowed Status in Hierarchical Loyalty Programs. In: 2012 AMA Winter Marketing Educators’ Conference Proceedings, St. Petersburg. ; 2012.
Eggert, A., Garnefeld, I., & Steinhoff, L. (2012). Endowed Status in Hierarchical Loyalty Programs. 2012 AMA Winter Marketing Educators’ Conference Proceedings, St. Petersburg. 2012 AMA Winter Marketing Educators’ Conference Proceedings, St. Petersburg.
@inproceedings{Eggert_Garnefeld_Steinhoff_2012, title={Endowed Status in Hierarchical Loyalty Programs}, booktitle={2012 AMA Winter Marketing Educators’ Conference Proceedings, St. Petersburg}, author={Eggert, A. and Garnefeld, I. and Steinhoff, Lena}, year={2012} }
Eggert, A., I. Garnefeld, and Lena Steinhoff. “Endowed Status in Hierarchical Loyalty Programs.” In 2012 AMA Winter Marketing Educators’ Conference Proceedings, St. Petersburg, 2012.
A. Eggert, I. Garnefeld, and L. Steinhoff, “Endowed Status in Hierarchical Loyalty Programs,” presented at the 2012 AMA Winter Marketing Educators’ Conference Proceedings, St. Petersburg, 2012.
Eggert, A., et al. “Endowed Status in Hierarchical Loyalty Programs.” 2012 AMA Winter Marketing Educators’ Conference Proceedings, St. Petersburg, 2012.
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