The Impact of Content, Context, and Creator on User Engagement in Social Media Marketing

R. Jaakonmäki, O. Müller, J. vom Brocke, in: Hawaii International Conference on System Sciences, 2017.

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Jaakonmäki R, Müller O, vom Brocke J. The Impact of Content, Context, and Creator on User Engagement in Social Media Marketing. In: Hawaii International Conference on System Sciences. ; 2017. doi:10.24251/HICSS.2017.136
Jaakonmäki, R., Müller, O., & vom Brocke, J. (2017). The Impact of Content, Context, and Creator on User Engagement in Social Media Marketing. In Hawaii International Conference on System Sciences. https://doi.org/10.24251/HICSS.2017.136
@inproceedings{Jaakonmäki_Müller_vom Brocke_2017, title={The Impact of Content, Context, and Creator on User Engagement in Social Media Marketing}, DOI={10.24251/HICSS.2017.136}, booktitle={Hawaii International Conference on System Sciences}, author={Jaakonmäki, Roope and Müller, Oliver and vom Brocke, Jan}, year={2017} }
Jaakonmäki, Roope, Oliver Müller, and Jan vom Brocke. “The Impact of Content, Context, and Creator on User Engagement in Social Media Marketing.” In Hawaii International Conference on System Sciences, 2017. https://doi.org/10.24251/HICSS.2017.136.
R. Jaakonmäki, O. Müller, and J. vom Brocke, “The Impact of Content, Context, and Creator on User Engagement in Social Media Marketing,” in Hawaii International Conference on System Sciences, 2017.
Jaakonmäki, Roope, et al. “The Impact of Content, Context, and Creator on User Engagement in Social Media Marketing.” Hawaii International Conference on System Sciences, 2017, doi:10.24251/HICSS.2017.136.

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