Contrasting Risk Perceptions of Technology-Based Service Innovations in Inter-Organizational Settings.

S. Paluch, N. Wünderlich, Journal of Business Research 69 (2016) 2424--2431.

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Journal Article | Published | English
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Abstract
Despite the rapid growth and potential of technology-based services, managers' greatest challenges are gaining customer acceptance and increasing usage of these new innovative services. In the B2C field, studies of self-service technology show that perceived risk is an important factor influencing the use of service technology. Though prior research explores different risk types that emerge in consumer settings, risk perception in the B2B setting lacks a detailed examination of different risk types influencing technology-based service adoption. Data from 49 qualitative interviews with providers and customers in two different B2B industries inform this study. The findings emphasize the importance of functional and financial risks in a B2B context and show that business customers' personal and psychological fears hinder their use of technology-based services. Results highlight differences in risk perception and evaluation between customers and providers.
Publishing Year
Journal Title
Journal of business Research
Volume
69
Issue
7
Page
2424--2431
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Paluch S, Wünderlich N. Contrasting Risk Perceptions of Technology-Based Service Innovations in Inter-Organizational Settings. Journal of business Research. 2016;69(7):2424--2431.
Paluch, S., & Wünderlich, N. (2016). Contrasting Risk Perceptions of Technology-Based Service Innovations in Inter-Organizational Settings. Journal of Business Research, 69(7), 2424--2431.
@article{Paluch_Wünderlich_2016, title={Contrasting Risk Perceptions of Technology-Based Service Innovations in Inter-Organizational Settings.}, volume={69}, number={7}, journal={Journal of business Research}, publisher={Elsevier}, author={Paluch, Stefanie and Wünderlich, Nancy}, year={2016}, pages={2424--2431} }
Paluch, Stefanie, and Nancy Wünderlich. “Contrasting Risk Perceptions of Technology-Based Service Innovations in Inter-Organizational Settings.” Journal of Business Research 69, no. 7 (2016): 2424--2431.
S. Paluch and N. Wünderlich, “Contrasting Risk Perceptions of Technology-Based Service Innovations in Inter-Organizational Settings.,” Journal of business Research, vol. 69, no. 7, pp. 2424--2431, 2016.
Paluch, Stefanie, and Nancy Wünderlich. “Contrasting Risk Perceptions of Technology-Based Service Innovations in Inter-Organizational Settings.” Journal of Business Research, vol. 69, no. 7, Elsevier, 2016, pp. 2424--2431.

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