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26 Publications


2019 | Journal Article | LibreCat-ID: 13149
Overcoming vulnerability: Channel design strategies to alleviate vulnerability perceptions in customer journeys
N.V. Wünderlich, J. Hogreve, I.N. Chowdhury, H. Fleischer, S. Mousavi, J. Rötzmeier-Keuper, R. Sousa, Journal of Business Research (2019).
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2018 | Journal Article | LibreCat-ID: 3516
Triadic relationships in the context of services for animal companions
J. Rötzmeier-Keuper, J. Hendricks, N. Wünderlich, G. Schmitz, Journal of Business Research (2018) 295--303.
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2018 | Conference Paper | LibreCat-ID: 4952
Managing Collaborative Consumption Platforms: Successfully Fostering the Co-Creation of Value Between Service Customers and Peer Providers
M. Purrmann, N. Wünderlich, in: Proceedings of the 2018 Frontiers in Service Conference, n.d.
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2017 | Journal Article | LibreCat-ID: 4949
“Service Encounter 2.0”: An investigation into the roles of technology, employees and customers
B. Larivière, D. Bowen, T.W. Andreassen, W. Kunz, N.J. Sirianni, C. Voss, N. Wünderlich, A. De Keyser, Journal of Business Research (2017) 238--246.
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2017 | Conference Paper | LibreCat-ID: 4956
How to Design Successful Gamification in Retail: The benefits and Pitfalls of Affordances
I. Teßmer, M. Olsson, A. Gustafsson, N. Wünderlich, in: Proceedings of the 2017 Frontiers in Service Conference, 2017.
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2017 | Conference Paper | LibreCat-ID: 5328
Service Encounter 2.0": An Investigation Into the Roles of Technology, Employees and Customers.
B. Larivière, D. Bowen, T.W. Andreassen, W. Kunz, N.J. Sirianni, C. Voss, N. Wünderlich, A. De Keyser, in: Proceedings of QUIS 2017, 2017.
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2017 | Conference Paper | LibreCat-ID: 3537
How to Handle Dilemmas in Triadic Service Relationships – An Exploratory Study.
J. Rötzmeier-Keuper, N. Wünderlich, in: Proceedings of the 2017 Frontiers in Service Conference, 2017.
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2017 | Conference Paper | LibreCat-ID: 5329
Do Companies Really Have to Emphasize the Triple Bottom Line? Analyzing the Effect of Competing Sustainable Market Orientations.
H. Becker-Özcamlica, I. Teßmer, N. Wünderlich, in: Proceedings of the 2017 Winter Marketing Educators’ Conference, 2017.
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2017 | Journal Article | LibreCat-ID: 4947
Renew or cancel? Drivers of customer renewal decisions for IT-based service contracts
F. v Wangenheim, N. Wünderlich, J.H. Schumann, Journal of Business Research (2017) 181--188.
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2017 | Conference Paper | LibreCat-ID: 4955
A Nice and Friendly Chat With a Bot: User Perceptions of AI-Based Service Agents
N. Wünderlich, S. Paluch, in: Proceedings of the 38th International Conference on Information Systems (ICIS 2017), 2017.
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2016 | Journal Article | LibreCat-ID: 4951
Contrasting Risk Perceptions of Technology-Based Service Innovations in Inter-Organizational Settings.
S. Paluch, N. Wünderlich, Journal of Business Research 69 (2016) 2424--2431.
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2016 | Journal Article | LibreCat-ID: 5700
Reflections on Context in Service Research.
C. Voss, H. Perks, R. Sousa, L. Witell, N. Wünderlich, Journal of Service Management 27 (2016) 30–36.
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2015 | Journal Article | LibreCat-ID: 5703
Conducting Service Research that Matters.
A. Gustafsson, L. Aksoy, M.K. Brady, J.R. McColl-Kennedy, N.J. Sirianni, L. Witell, N. Wünderlich, Journal of Services Marketing 29 (2015) 425–429.
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2015 | Journal Article | LibreCat-ID: 5704
The Value of Self-Service: Long-Term Effects of Technology-Based Self-Service Usage on Customer Retention.
A. Scherer, N. Wünderlich, F. Von Wangenheim, MIS Quarterly 39 (2015) 177–200.
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2015 | Journal Article | LibreCat-ID: 5705
Advancing Research on Loyalty Programs: A Future Research Agenda.
E. Breugelmans, T.H.A. Bijmolt, J. Zhang, L.J. Basso, M. Dorotic, P. Kopalle, A. Minnema, W.J. Mijnlieff, N. Wünderlich, Marketing Letters 26 (2015) 127–139.
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2015 | Journal Article | LibreCat-ID: 5701
Futurizing” Smart Service: Implications for Service Researchers and Managers.
N. Wünderlich, K. Heinonen, A.L. Ostrom, L. Patricio, R. Sousa, C. Voss, J. Lemmink, Journal of Services Marketing 29 (2015) 442–447.
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2014 | Journal Article | LibreCat-ID: 5714
Spillover Effects of Service Failures in Coalition Loyalty Programs: The Buffering Effect of Special Treatment Benefits.
J.H. Schumann, N. Wünderlich, H. Evanschitzky, Journal of Retailing 90 (2014) 111–118.
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2014 | Conference Abstract | LibreCat-ID: 3538
Customer collectives in healthcare: The transformative potential of service to overcome consumer vulnerability
J. Rötzmeier-Keuper, N. Wünderlich, in: Proceedings of the 39th Annual Macromarketing Conference, 2014.
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2014 | Conference Abstract | LibreCat-ID: 3541
Interdependent Relationships Between and among Service Providers and Customer Collectives.
J. Rötzmeier-Keuper, N. Wünderlich, in: Proceedings of the AMA SERVSIG International Service Research Conference, 2014.
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2013 | Journal Article | LibreCat-ID: 5715
High Tech and High Touch: A Framework for Understanding User Attitudes and Behaviors Related to Smart Interactive Services.
N. Wünderlich, F.V. Wangenheim, M.J. Bitner, Journal of Service Research 16 (2013) 3–20.
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