Do Companies Really Have to Emphasize the Triple Bottom Line? Analyzing the Effect of Competing Sustainable Market Orientations.

H. Becker-Özcamlica, I. Teßmer, N. Wünderlich, in: Proceedings of the 2017 Winter Marketing Educators’ Conference, 2017.

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Conference Paper | Published | English
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Proceedings of the 2017 Winter Marketing Educators' Conference
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2017 Winter Marketing Educators' Conference
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Orlando, USA
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Becker-Özcamlica H, Teßmer I, Wünderlich N. Do Companies Really Have to Emphasize the Triple Bottom Line? Analyzing the Effect of Competing Sustainable Market Orientations. In: Proceedings of the 2017 Winter Marketing Educators’ Conference. ; 2017.
Becker-Özcamlica, H., Teßmer, I., & Wünderlich, N. (2017). Do Companies Really Have to Emphasize the Triple Bottom Line? Analyzing the Effect of Competing Sustainable Market Orientations. In Proceedings of the 2017 Winter Marketing Educators’ Conference. Orlando, USA.
@inproceedings{Becker-Özcamlica_Teßmer_Wünderlich_2017, title={Do Companies Really Have to Emphasize the Triple Bottom Line? Analyzing the Effect of Competing Sustainable Market Orientations.}, booktitle={Proceedings of the 2017 Winter Marketing Educators’ Conference}, author={Becker-Özcamlica, Hürrem and Teßmer, Isabel and Wünderlich, Nancy}, year={2017} }
Becker-Özcamlica, Hürrem, Isabel Teßmer, and Nancy Wünderlich. “Do Companies Really Have to Emphasize the Triple Bottom Line? Analyzing the Effect of Competing Sustainable Market Orientations.” In Proceedings of the 2017 Winter Marketing Educators’ Conference, 2017.
H. Becker-Özcamlica, I. Teßmer, and N. Wünderlich, “Do Companies Really Have to Emphasize the Triple Bottom Line? Analyzing the Effect of Competing Sustainable Market Orientations.,” in Proceedings of the 2017 Winter Marketing Educators’ Conference, Orlando, USA, 2017.
Becker-Özcamlica, Hürrem, et al. “Do Companies Really Have to Emphasize the Triple Bottom Line? Analyzing the Effect of Competing Sustainable Market Orientations.” Proceedings of the 2017 Winter Marketing Educators’ Conference, 2017.

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