Continuous value shaping: A boundary concept for innovating service innovation approaches

T. Böhmann, A. Roth, G. Satzger, C. Benz, D. Beverungen, A. Boes, C. Breidbach, M. Gersch, G. Gudergan, J. Hogreve, C. Kurtz, B. Langes, J.M. Leimeister, T. Lewandowski, T. Meiren, R. Nägele, S. Paluch, C. Peters, J. Poeppelbuss, S. Robra-Bissantz, C. Schultz, J.H. Schumann, J. Wirtz, N.V. Wünderlich, Electronic Markets 35 (2025).

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Journal Article | Published | English
Author
Böhmann, Tilo; Roth, Angela; Satzger, Gerhard; Benz, Carina; Beverungen, Daniel; Boes, Andreas; Breidbach, Christoph; Gersch, Martin; Gudergan, Gerhard; Hogreve, Jens; Kurtz, Christian; Langes, Barbara
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Abstract
Technological advancements and evolving value orientations reshape future value creation and pose new requirements for service innovation. While a variety of disciplines are developing new approaches to drive service innovation, this is primarily done in isolation and generates only fragmented solutions. Sociological theory has proposed “boundary objects” as an effective umbrella for communication and cooperation among communities. Therefore, we introduce continuous value shaping (CVS) as a boundary object describing service innovation approaches along five principles. We reflect on this concept through the different disciplinary lenses of researchers in service marketing, information systems, service engineering, sociology of work, and innovation management. These perspectives highlight how the CVS principles already connect to discourses within the individual disciplines. However, the CVS concept will not only provide an umbrella to embrace existing activities in different academic disciplines. It also assists to identify research themes that will benefit from uniting the power of these disciplines, and it can serve as an integrating framework to conceptualize complex service innovation approaches. Thus, the CVS concept should guide both researchers and practitioners to develop and implement novel innovation and transformation efforts—in and across organizations.
Publishing Year
Journal Title
Electronic Markets
Volume
35
Issue
1
Article Number
27
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Böhmann T, Roth A, Satzger G, et al. Continuous value shaping: A boundary concept for innovating service innovation approaches. Electronic Markets. 2025;35(1). doi:10.1007/s12525-025-00771-1
Böhmann, T., Roth, A., Satzger, G., Benz, C., Beverungen, D., Boes, A., Breidbach, C., Gersch, M., Gudergan, G., Hogreve, J., Kurtz, C., Langes, B., Leimeister, J. M., Lewandowski, T., Meiren, T., Nägele, R., Paluch, S., Peters, C., Poeppelbuss, J., … Wünderlich, N. V. (2025). Continuous value shaping: A boundary concept for innovating service innovation approaches. Electronic Markets, 35(1), Article 27. https://doi.org/10.1007/s12525-025-00771-1
@article{Böhmann_Roth_Satzger_Benz_Beverungen_Boes_Breidbach_Gersch_Gudergan_Hogreve_et al._2025, title={Continuous value shaping: A boundary concept for innovating service innovation approaches}, volume={35}, DOI={10.1007/s12525-025-00771-1}, number={127}, journal={Electronic Markets}, publisher={Springer Science and Business Media LLC}, author={Böhmann, Tilo and Roth, Angela and Satzger, Gerhard and Benz, Carina and Beverungen, Daniel and Boes, Andreas and Breidbach, Christoph and Gersch, Martin and Gudergan, Gerhard and Hogreve, Jens and et al.}, year={2025} }
Böhmann, Tilo, Angela Roth, Gerhard Satzger, Carina Benz, Daniel Beverungen, Andreas Boes, Christoph Breidbach, et al. “Continuous Value Shaping: A Boundary Concept for Innovating Service Innovation Approaches.” Electronic Markets 35, no. 1 (2025). https://doi.org/10.1007/s12525-025-00771-1.
T. Böhmann et al., “Continuous value shaping: A boundary concept for innovating service innovation approaches,” Electronic Markets, vol. 35, no. 1, Art. no. 27, 2025, doi: 10.1007/s12525-025-00771-1.
Böhmann, Tilo, et al. “Continuous Value Shaping: A Boundary Concept for Innovating Service Innovation Approaches.” Electronic Markets, vol. 35, no. 1, 27, Springer Science and Business Media LLC, 2025, doi:10.1007/s12525-025-00771-1.
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