Responsible Loyalty Programs: How Redemptions for a Cause Impact Customer Loyalty
B. Alberternst, L. Steinhoff, D.M. Woisetschläger, in: 2025 AMA Winter Academic Conference Proceedings, Phoenix, 2025.
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Alberternst, Benedikt;
Steinhoff, LenaLibreCat;
Woisetschläger, David M
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2025 AMA Winter Academic Conference Proceedings
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Alberternst B, Steinhoff L, Woisetschläger DM. Responsible Loyalty Programs: How Redemptions for a Cause Impact Customer Loyalty. In: 2025 AMA Winter Academic Conference Proceedings. ; 2025.
Alberternst, B., Steinhoff, L., & Woisetschläger, D. M. (2025). Responsible Loyalty Programs: How Redemptions for a Cause Impact Customer Loyalty. 2025 AMA Winter Academic Conference Proceedings.
@inproceedings{Alberternst_Steinhoff_Woisetschläger_2025, place={Phoenix}, title={Responsible Loyalty Programs: How Redemptions for a Cause Impact Customer Loyalty}, booktitle={2025 AMA Winter Academic Conference Proceedings}, author={Alberternst, Benedikt and Steinhoff, Lena and Woisetschläger, David M}, year={2025} }
Alberternst, Benedikt, Lena Steinhoff, and David M Woisetschläger. “Responsible Loyalty Programs: How Redemptions for a Cause Impact Customer Loyalty.” In 2025 AMA Winter Academic Conference Proceedings. Phoenix, 2025.
B. Alberternst, L. Steinhoff, and D. M. Woisetschläger, “Responsible Loyalty Programs: How Redemptions for a Cause Impact Customer Loyalty,” 2025.
Alberternst, Benedikt, et al. “Responsible Loyalty Programs: How Redemptions for a Cause Impact Customer Loyalty.” 2025 AMA Winter Academic Conference Proceedings, 2025.
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