Threatening customers not to return – An effective strategy for online retailers?
L. Feider, I. Garnefeld, E. Böhm, in: Proceedings of the 44th European Marketing Academy (EMAC) Conference, 2015.
Download
No fulltext has been uploaded.
Conference Paper
| English
Author
Feider, L;
Garnefeld, I;
Böhm, E
Department
Publishing Year
Proceedings Title
Proceedings of the 44th European Marketing Academy (EMAC) Conference
LibreCat-ID
Cite this
Feider L, Garnefeld I, Böhm E. Threatening customers not to return – An effective strategy for online retailers? In: Proceedings of the 44th European Marketing Academy (EMAC) Conference. ; 2015.
Feider, L., Garnefeld, I., & Böhm, E. (2015). Threatening customers not to return – An effective strategy for online retailers? In Proceedings of the 44th European Marketing Academy (EMAC) Conference.
@inproceedings{Feider_Garnefeld_Böhm_2015, title={Threatening customers not to return – An effective strategy for online retailers?}, booktitle={Proceedings of the 44th European Marketing Academy (EMAC) Conference}, author={Feider, L and Garnefeld, I and Böhm, E}, year={2015} }
Feider, L, I Garnefeld, and E Böhm. “Threatening Customers Not to Return – An Effective Strategy for Online Retailers?” In Proceedings of the 44th European Marketing Academy (EMAC) Conference, 2015.
L. Feider, I. Garnefeld, and E. Böhm, “Threatening customers not to return – An effective strategy for online retailers?,” in Proceedings of the 44th European Marketing Academy (EMAC) Conference, 2015.
Feider, L., et al. “Threatening Customers Not to Return – An Effective Strategy for Online Retailers?” Proceedings of the 44th European Marketing Academy (EMAC) Conference, 2015.