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131 Publications


2019 | Journal Article | LibreCat-ID: 13455
Exploring the link between payment schemes and customer fraud: a mental accounting perspective
I. Garnefeld, A. Eggert, M. Husemann-Kopetzky, E. Boehm, Journal of the Academy of Marketing Science 47 (2019) 595--616.
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2019 | Conference Paper | LibreCat-ID: 13456
Service Growth by Acquisition – An Event Study
A. Eggert, E. Boehm, R. Akalan, H. Gebauer, (2019).
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2019 | Journal Article | LibreCat-ID: 13457
Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships
A. Eggert, L. Steinhoff, C. Witte, Journal of Marketing (2019).
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2019 | Journal Article | LibreCat-ID: 13454
Mapping Value in Business Markets: An Integrative Framework
A. Eggert, M. Kleinaltenkamp, V. Kashyap, Industrial Marketing Management 79 (2019) 13--20.
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2018 | Conference Paper | LibreCat-ID: 5480
Engaging a product-oriented salesforce in solution sales
A. Salonen, H. Terho, E. Boehm, R. Rajala, A. Virtanen, (2018).
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2018 | Journal Article | LibreCat-ID: 5001
I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions
I. Garnefeld, E. Boehm, L. Klimke, A. Oestreich, Journal of the Academy of Marketing Science 46 (2018) 1133--1147.
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2018 | Conference Paper | LibreCat-ID: 5481
How to transform a product-focused salesforce to solution sales?
A. Salonen, H. Terho, E. Boehm, R. Rajala, A. Virtanen, (2018).
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2018 | Conference Paper | LibreCat-ID: 6199
Are Gift Purchases an Effective Driver of Customer Loyalty?
A. Eggert, L. Steinhoff, C. Witte, (2018).
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2018 | Journal Article | LibreCat-ID: 4833
Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement
L. Steinhoff, C. Witte, A. Eggert, SMR-Journal of Service Management Research (2018) 22--35.
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2018 | Journal Article | LibreCat-ID: 4834
Conceptualizing and communicating value in business markets: From value in exchange to value in use
A. Eggert, W. Ulaga, P. Frow, A. Payne, Industrial Marketing Management (2018) 80--90.
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2017 | Journal Article | LibreCat-ID: 4836
Selling Value in Business Markets: Individual and Organizational Factors for Turning the Idea into Action
H. Terho, A. Eggert, W. Ulaga, A. Haas, E. Boehm, Industrial Marketing Management (2017) 42--55.
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2017 | Book Chapter | LibreCat-ID: 5005
Retourenmanagement zur Steigerung des Kundenwerts
I. Garnefeld, E. Boehm, L. Feider, in: Kundenwert, 2017, pp. 599--624.
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2017 | Journal Article | LibreCat-ID: 4837
The customer value proposition: evolution, development, and application in marketing
A. Payne, P. Frow, A. Eggert, Journal of the Academy of Marketing Science (2017) 467--489.
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2017 | Conference Paper | LibreCat-ID: 5479
The Loyalty Effect of Gift Purchases
A. Eggert, L. Steinhoff, C. Witte, (2017).
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2017 | Journal Article | LibreCat-ID: 4838
Business service outsourcing in manufacturing firms: an event study
A. Eggert, E. Boehm, C. Cramer, Journal of Service Management (2017) 476--498.
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2017 | Journal Article | LibreCat-ID: 4840
Service transition: A viable option for manufacturing companies with deteriorating financial performance?
E. Boehm, A. Eggert, C. Thiesbrummel, Industrial Marketing Management (2017) 101--111.
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2017 | Book (Editor) | LibreCat-ID: 4908
Kundenwert
S. Helm, B. Günter, A. Eggert, eds., Kundenwert, Springer Fachmedien Wiesbaden, Wiesbaden, 2017.
LibreCat | DOI
 

2017 | Book Chapter | LibreCat-ID: 4941
Die zwei Perspektiven des Kundenwerts: Darstellung und Versuch einer Integration
A. Eggert, in: Kundenwert, Springer Fachmedien Wiesbaden, Wiesbaden, 2017, pp. 37–51.
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2017 | Conference Paper | LibreCat-ID: 5482 LibreCat
 

2017 | Book Chapter | LibreCat-ID: 4942
Kundenwert – eine Einführung in die theoretischen und praktischen Herausforderungen der Bewertung von Kundenbeziehungen
S. Helm, B. Günter, A. Eggert, in: Kundenwert, Springer Fachmedien Wiesbaden, Wiesbaden, 2017, pp. 3–34.
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