Business Models of Store-Oriented Software Ecosystems: A Variability Modeling Approach

S. Gottschalk, F. Rittmeier, G. Engels, in: B. Shishkov (Ed.), Business Modeling and Software Design, Springer International Publishing, 2019, pp. 153–169.

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Conference Paper | Published | English
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Abstract
In the last years, store-oriented software ecosystems are gaining more and more attention from a business perspective. In these ecosystems, third-party developers upload extensions to a store which can be downloaded by end users. While the functional scope of such ecosystems is relatively similar, the underlying business models differ greatly in and between their different product domains (e.g. Mobile Phone, Smart TV). This variability, in turn, makes it challenging for store providers to find a business model that fits their own needs. To handle this variability, we introduce the Business Variability Model (BVM) for modeling business model decisions. The basis of these decisions is the analysis of 60 store-oriented software ecosystems in eight different product domains. We map their business model decisions to the Business Model Canvas, condense them to a variability model and discuss particular variants and their dependencies. Our work provides store providers a new approach for modeling business model decisions together with insights of existing business models. This, in turn, supports them in creating new and improving existing business models.
Publishing Year
Proceedings Title
Business Modeling and Software Design
Page
153-169
Conference
International Symposium on Business Modeling and Software Design
Conference Location
Lisbon
Conference Date
2019-07-01 – 2019-07-03
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Gottschalk S, Rittmeier F, Engels G. Business Models of Store-Oriented Software Ecosystems: A Variability Modeling Approach. In: Shishkov B, ed. Business Modeling and Software Design. Lecture Notes in Business Information Processing. Springer International Publishing; 2019:153-169. doi:10.1007/978-3-030-24854-3_10
Gottschalk, S., Rittmeier, F., & Engels, G. (2019). Business Models of Store-Oriented Software Ecosystems: A Variability Modeling Approach. In B. Shishkov (Ed.), Business Modeling and Software Design (pp. 153–169). Lisbon: Springer International Publishing. https://doi.org/10.1007/978-3-030-24854-3_10
@inproceedings{Gottschalk_Rittmeier_Engels_2019, series={Lecture Notes in Business Information Processing}, title={Business Models of Store-Oriented Software Ecosystems: A Variability Modeling Approach}, DOI={10.1007/978-3-030-24854-3_10}, booktitle={Business Modeling and Software Design}, publisher={Springer International Publishing}, author={Gottschalk, Sebastian and Rittmeier, Florian and Engels, Gregor}, editor={Shishkov, BorisEditor}, year={2019}, pages={153–169}, collection={Lecture Notes in Business Information Processing} }
Gottschalk, Sebastian, Florian Rittmeier, and Gregor Engels. “Business Models of Store-Oriented Software Ecosystems: A Variability Modeling Approach.” In Business Modeling and Software Design, edited by Boris Shishkov, 153–69. Lecture Notes in Business Information Processing. Springer International Publishing, 2019. https://doi.org/10.1007/978-3-030-24854-3_10.
S. Gottschalk, F. Rittmeier, and G. Engels, “Business Models of Store-Oriented Software Ecosystems: A Variability Modeling Approach,” in Business Modeling and Software Design, Lisbon, 2019, pp. 153–169.
Gottschalk, Sebastian, et al. “Business Models of Store-Oriented Software Ecosystems: A Variability Modeling Approach.” Business Modeling and Software Design, edited by Boris Shishkov, Springer International Publishing, 2019, pp. 153–69, doi:10.1007/978-3-030-24854-3_10.
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