Squaring the circle: Business model teaching in large classroom settings

D. Szopinski, Journal of Business Models 7 (2019) 90–100.

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Restricted JoBM_SE_Teaching_2018_Squaring the circle_RevisedManuscript.pdf 1.07 MB
Journal Article | Epub ahead of print | English
Abstract
Business model innovation is typically taught in small seminars at universities. Teaching this intrinsically task-oriented subject to a large number of students is a challenge. In this paper we address this challenge by proposing an experiential and interactive approach to teaching business models in a large classroom setting.
Publishing Year
Journal Title
Journal of Business Models
Volume
7
Issue
3
Page
90-100
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Szopinski D. Squaring the circle: Business model teaching in large classroom settings. Journal of Business Models. 2019;7(3):90-100.
Szopinski, D. (2019). Squaring the circle: Business model teaching in large classroom settings. Journal of Business Models, 7(3), 90–100.
@article{Szopinski_2019, title={Squaring the circle: Business model teaching in large classroom settings}, volume={7}, number={3}, journal={Journal of Business Models}, author={Szopinski, Daniel}, year={2019}, pages={90–100} }
Szopinski, Daniel. “Squaring the Circle: Business Model Teaching in Large Classroom Settings.” Journal of Business Models 7, no. 3 (2019): 90–100.
D. Szopinski, “Squaring the circle: Business model teaching in large classroom settings,” Journal of Business Models, vol. 7, no. 3, pp. 90–100, 2019.
Szopinski, Daniel. “Squaring the Circle: Business Model Teaching in Large Classroom Settings.” Journal of Business Models, vol. 7, no. 3, 2019, pp. 90–100.
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