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722 Publications


2011 | Conference Paper | LibreCat-ID: 7806
Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy
A. Eggert, I. Garnefeld, L. Steinhoff, in: 2011 AMA Winter Marketing Educators’ Proceedings, 2011.
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2011 | Conference Paper | LibreCat-ID: 7807
Can Retailers Improve Loyalty by Empowering Consumers?
G. Hunter, I. Garnefeld, L. Steinhoff, in: 2011 AMA Winter Marketing Educators’ Conference Proceedings, 2011.
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2011 | Journal Article | LibreCat-ID: 5719
Management und Marketing ferngesteuerter Dienstleistungen: Konzeptionelle Verortung, betriebswirtschaftliche Herausforderungen und künftige Forschungsaufgaben.
N. Wünderlich, J.H. Schumann, F. v Wangenheim, H.H. Holzmüller, Zeitschrift für Betriebswirtschaft 81 (2011) 977–1001.
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2011 | Misc | LibreCat-ID: 6104
Ausgewogener Prozess
M.C. Wehner, R. Kabst, P.M. Kötter, Ausgewogener Prozess, 2011.
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2011 | Misc | LibreCat-ID: 6106
Bewerber wertschätzen
M.C. Wehner, R. Kabst, Bewerber Wertschätzen, 2011.
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2011 | Misc | LibreCat-ID: 6107
Eine vergessene Disziplin
R. Kabst, M. Meifert, M.C. Wehner, Eine Vergessene Disziplin, 2011.
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2011 | Misc | LibreCat-ID: 6108
Editorial: Mitarbeiter führen: Ein alter Hut?
R. Kabst, Editorial: Mitarbeiter Führen: Ein Alter Hut?, 2011.
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2011 | Book Chapter | LibreCat-ID: 6151
SME International Mode Choice Over Time: Forging a Link Between the Uppsala Model and Transaction Cost Economics
B. Maekelburger, C. Schwens, R. Kabst, in: A. Verbeke, A.T. Tavares-Lehmann, R. Van Tulder (Eds.), Entrepreneurship in the Global Firm (Progress In International Business Research, Volume 6), 6th ed., Emerald Group Publishing Ltd., 2011, pp. 21–49.
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2011 | Conference Paper | LibreCat-ID: 6282 LibreCat
 

2011 | Conference Paper | LibreCat-ID: 6289 LibreCat
 

2011 | Conference Paper | LibreCat-ID: 6292
Age diversity and team outcomes: A quantitative review.
M. Schneid, R. Isidor, H. Steinmetz, R. Kabst, A. Diehl, in: 2011.
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2011 | Conference Paper | LibreCat-ID: 6294
Advertisement-Image congruity in the recruitment context
M. Baum, M. Schaefer, R. Kabst, in: 2011.
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2011 | Conference Paper | LibreCat-ID: 6295 LibreCat
 

2011 | Conference Paper | LibreCat-ID: 6296 LibreCat
 
 
 

2011 | Conference Paper | LibreCat-ID: 6304 LibreCat
 

2011 | Misc | LibreCat-ID: 6389
Methodology of the Cranet Survey - International Executive Report 2011, Cranfield
R. Kabst, M.C. Wehner, Methodology of the Cranet Survey - International Executive Report 2011, Cranfield, 2011.
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2011 | Journal Article | LibreCat-ID: 4855
Walk your talk: an experimental investigation of the relationship between word of mouth and communicators’ loyalty
I. Garnefeld, S. Helm, A. Eggert, Journal of Service Research (2011) 93--107.
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2011 | Journal Article | LibreCat-ID: 4856
Industrial services, product innovations, and firm profitability: A multiple-group latent growth curve analysis
A. Eggert, J. Hogreve, W. Ulaga, E. Muenkhoff, Industrial Marketing Management (2011) 661--670.
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