The Bright and Dark Side of Endowed Status in Hierarchical Loyalty Programs

A. Eggert, I. Garnefeld, L. Steinhoff, in: 2012 AMA Summer Marketing Educators’ Proceedings, 2012.

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2012 AMA Summer Marketing Educators' Proceedings
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Eggert A, Garnefeld I, Steinhoff L. The Bright and Dark Side of Endowed Status in Hierarchical Loyalty Programs. In: 2012 AMA Summer Marketing Educators’ Proceedings. ; 2012.
Eggert, A., Garnefeld, I., & Steinhoff, L. (2012). The Bright and Dark Side of Endowed Status in Hierarchical Loyalty Programs. In 2012 AMA Summer Marketing Educators’ Proceedings.
@inproceedings{Eggert_Garnefeld_Steinhoff_2012, title={The Bright and Dark Side of Endowed Status in Hierarchical Loyalty Programs}, booktitle={2012 AMA Summer Marketing Educators’ Proceedings}, author={Eggert, A and Garnefeld, I and Steinhoff, L}, year={2012} }
Eggert, A, I Garnefeld, and L Steinhoff. “The Bright and Dark Side of Endowed Status in Hierarchical Loyalty Programs.” In 2012 AMA Summer Marketing Educators’ Proceedings, 2012.
A. Eggert, I. Garnefeld, and L. Steinhoff, “The Bright and Dark Side of Endowed Status in Hierarchical Loyalty Programs,” in 2012 AMA Summer Marketing Educators’ Proceedings, 2012.
Eggert, A., et al. “The Bright and Dark Side of Endowed Status in Hierarchical Loyalty Programs.” 2012 AMA Summer Marketing Educators’ Proceedings, 2012.

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