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722 Publications


2010 | Journal Article | LibreCat-ID: 5557 LibreCat
 

2010 | Journal Article | LibreCat-ID: 5785
Legitimacy of Control
W. Schnedler, R. Vadovic, Journal of Economics and Management Strategy (2010).
LibreCat | Files available
 

2010 | Conference Paper | LibreCat-ID: 46705
Industrial services, product innovations, and firm profitability: A longitudinal analysis
A. Eggert, J. Hogreve, W. Ulaga, E. Münkhoff, in: Frontiers Pre-Conference on Service and Solution Innovation, Karlstad, 2010.
LibreCat
 

2010 | Conference Paper | LibreCat-ID: 46706
Exploring the effects of referral reward programs on satisfied and dissatisfied customers
I. Garnefeld, E. Münkhoff, J. Hogreve, A. Eggert, in: 2010 AMA Winter Academic Conference, New Orleans, LA, 2010.
LibreCat
 

2010 | Conference Paper | LibreCat-ID: 46704
Disentangling the revenue and cost implications of the service transition: A latent growth analysis
A. Eggert, J. Hogreve, W. Ulaga, E. Münkhoff, in: ISBM 2010 Academic Conference, Boston, MA, 2010.
LibreCat
 

2010 | Conference Paper | LibreCat-ID: 46703
Referral reward programs: A means for service recovery?
E. Münkhoff, I. Garnefeld, J. Hogreve, A. Eggert, in: 18th International Colloquium on Relationship Marketing (ICRM), Reading, 2010.
LibreCat
 

2009 | Conference Paper | LibreCat-ID: 7857
Who Owns the Customer? Disentangling Customer Loyalty in Indirect Distribution Channels
A. Eggert, J. Henseler, S. Hollmann, in: Proceedings of the 17th International Colloquium in Relationship Marketing, 2009.
LibreCat
 

2009 | Conference Paper | LibreCat-ID: 7866
Can Successful Customer Acquisition Hurt the Existing Customer Base?
D. Woisetschläger, I. Garnefeld, A. Eggert, in: Proceedings of the 2009 AMA Summer Marketing Educators’ Conference, 2009.
LibreCat
 

2009 | Conference Paper | LibreCat-ID: 7867
Referral reward programs: New customer acquisition by opportunism?
I. Garnefeld, E. Münkhoff, J. Hogreve, A. Eggert, in: Proceedings of the 15th Academy of Marketing Science (AMS) World Marketing Congress, 2009.
LibreCat
 

2009 | Conference Paper | LibreCat-ID: 7868
Musing on a Decade of Customer Value Research in Business Relationships: Where Do We Come From? Where Should We Go?
A. Eggert, W. Ulaga, in: Proceedings of the 4th International Conference on Business Market Management, 2009.
LibreCat
 

2009 | Conference Paper | LibreCat-ID: 7869
Customer Referral Programs and Customer Retention – Do Rewards Undermine the Retention Effect?
I. Garnefeld, S. Helm, S. Tax, A. Eggert, in: Proceedings of the 2009 AMA Winter Educators’ Proceedings, 2009.
LibreCat
 

2009 | Conference Paper | LibreCat-ID: 7870
Unintended effects of referral reward programs: Exploring the impact of rewards on opportunistic behavior
I. Garnefeld, E. Münkhoff, J. Hogreve, A. Eggert, in: Proceedings of the 38th European Marketing Academy (EMAC) Conference, 2009.
LibreCat
 

2009 | Conference Paper | LibreCat-ID: 7871
Who Owns the Customer? Exploring Customer Loyalty in a Channel Context
A. Eggert, J. Henseler, S. Hollmann, in: Proceedings of the 38th European Marketing Academy (EMAC) Conference, 2009.
LibreCat
 

2009 | Book | LibreCat-ID: 5721
Acceptance of Remote Services – Perception, Adoption, and Continued Usage in Organizational Settings
N. Wünderlich, Acceptance of Remote Services – Perception, Adoption, and Continued Usage in Organizational Settings, 1st ed., Springer Gabler, Wiesbaden, 2009.
LibreCat
 

2009 | Misc | LibreCat-ID: 6114
Vorteil Interim Management
R. Kabst, W. Thost, R. Isidor, Vorteil Interim Management, 2009.
LibreCat
 

2009 | Misc | LibreCat-ID: 6115
Was zeichnet den erfolgreichen Interim Manager aus?
R. Kabst, R. Isidor, W. Thost, H. Linné, Was Zeichnet Den Erfolgreichen Interim Manager Aus?, 2009.
LibreCat
 

2009 | Misc | LibreCat-ID: 6116
Manager auf Zeit: Ignoriert oder akzeptiert?
R. Kabst, R. Isidor, W. Thost, R. Nagel, Manager Auf Zeit: Ignoriert Oder Akzeptiert?, 2009.
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2009 | Misc | LibreCat-ID: 6117
International Fachkräfte gewinnen
R. Kabst, S. Salow, M. Baum, International Fachkräfte Gewinnen, 2009.
LibreCat
 

2009 | Misc | LibreCat-ID: 6118
Editorial: Motivieren trotz Krise
R. Kabst, Editorial: Motivieren Trotz Krise, 2009.
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2009 | Misc | LibreCat-ID: 6119
Editorial: Zukunft sichern
R. Kabst, Editorial: Zukunft Sichern, 2009.
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