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3340 Publications

 

2016 | Journal Article | LibreCat-ID: 45732
Understanding Loyalty Program Effectiveness: Managing Target and Bystander Effects
L. Steinhoff, R.W. Palmatier, Journal of the Academy of Marketing Science 44 (2016) 88–107.
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2016 | Conference Paper | LibreCat-ID: 45747
The Power of Gift Purchases in Strengthening Customer-Company Relationships
C. Witte, L. Steinhoff, A. Eggert, in: Proceedings of the 45th European Marketing Academy (EMAC) Conference, Oslo, 2016.
LibreCat
 

2016 | Working Paper | LibreCat-ID: 45754
Dynamic Effects of Loyalty Rewards for Contractual Customers, Marketing Science Institute (MSI) Working Paper Series
L. Steinhoff, E. Fang, R.W. Palmatier, K. Wang, Dynamic Effects of Loyalty Rewards for Contractual Customers, Marketing Science Institute (MSI) Working Paper Series, 2016.
LibreCat | Files available
 

2016 | Journal Article | LibreCat-ID: 50998
Entwicklung, Implementierung und Evaluation eines Tagungsportfolios
H. Jahnke, V. Kehl, K. Kiepe, Seminar 22(1) (2016) 82–96.
LibreCat
 

2016 | Book Chapter | LibreCat-ID: 47954
Insights in the OER Rating – Database – Structures, Advantages and Challenges
M. Beutner, C. Duse, R. Pechuel, J.N. Schneider, in: M. Beutner (Ed.), OER – Quality Standards, Implementation, Sharing and Use. Results and Discussions on the Basis of the EU-StORe Project, Köln, 2016, pp. 43–50.
LibreCat | Files available
 

2016 | Book Chapter | LibreCat-ID: 47945
Use and Implementation of OERs in Germany
M. Beutner, J.N. Schneider, in: M. Beutner (Ed.), OER – Quality Standards, Implementation, Sharing and Use. Results and Discussions on the Basis of the EU-StORe Project, Köln, 2016, pp. 53–61.
LibreCat | Files available
 

2016 | Book Chapter | LibreCat-ID: 47934
Situation of visual impaired in Germany
M. Beutner, J.N. Schneider, in: M. Beutner (Ed.), Sounds and Audios in E-Learning Scenarios. Results and Discussions on the Basis of the SEEL Project, Köln, 2016, pp. 34–42.
LibreCat
 

2016 | Book Chapter | LibreCat-ID: 47935
The EU-StORe Project
M. Beutner, J.N. Schneider, in: M. Beutner (Ed.), OER – Quality Standards, Implementation, Sharing and Use. Results and Discussions on the Basis of the EU-StORe Project, Köln, 2016, pp. 19–27.
LibreCat
 

2016 | Book Chapter | LibreCat-ID: 47939
The OER Quality Standards
M. Beutner, J.N. Schneider, in: M. Beutner (Ed.), OER – Quality Standards, Implementation, Sharing and Use. Results and Discussions on the Basis of the EU-StORe Project, Köln, 2016, pp. 29–41.
LibreCat | Files available
 

2016 | Book Chapter | LibreCat-ID: 47933
Evaluation Results concerning OER and the EU-StORe Project
M. Beutner, J.N. Schneider, in: M. Beutner (Ed.), OER – Quality Standards, Implementation, Sharing and Use. Results and Discussions on the Basis of the EU-StORe Project, Köln, 2016, pp. 117–133.
LibreCat | Files available
 

2016 | Book Chapter | LibreCat-ID: 47937
The Importance of OER in European Education
M. Beutner, J.N. Schneider, in: M. Beutner (Ed.), OER – Quality Standards, Implementation, Sharing and Use. Results and Discussions on the Basis of the EU-StORe Project, Köln, 2016, pp. 11–17.
LibreCat
 

2016 | Book Chapter | LibreCat-ID: 47936
The general structure of the SEEL Teacher Training Course
M. Beutner, J.N. Schneider, in: M. Beutner (Ed.), Sounds and Audios in E-Learning Scenarios. Results and Discussions on the Basis of the SEEL Project, Köln, 2016, pp. 64–65.
LibreCat
 

2016 | Book Chapter | LibreCat-ID: 47942
The structure of the SEEL Project
M. Beutner, J.N. Schneider, in: M. Beutner (Ed.), Sounds and Audios in E-Learning Scenarios. Results and Discussions on the Basis of the SEEL Project, Köln, 2016, pp. 20–32.
LibreCat
 

2016 | Book Chapter | LibreCat-ID: 47941
The Project SEEL – Basic information about the context
M. Beutner, J.N. Schneider, in: M. Beutner (Ed.), Sounds and Audios in E-Learning Scenarios. Results and Discussions on the Basis of the SEEL Project, Köln, 2016, pp. 10–19.
LibreCat
 

2016 | Book | LibreCat-ID: 47932
SEEL - Handbuch für Lehrkräfte
M. Beutner, J.N. Schneider, SEEL - Handbuch für Lehrkräfte, IK-Verlag, 2016.
LibreCat
 

2016 | Book | LibreCat-ID: 47893
Teachers´ Manual and Teachers´ Guideline. A handbook for Teachers.
M. Beutner, J.N. Schneider, Teachers´ Manual and Teachers´ Guideline. A handbook for Teachers. , Paderborn, 2016.
LibreCat
 

2016 | Book | LibreCat-ID: 47897
Teachers´ Manual and Teachers´ Guideline. A handbook for Teachers.
M. Beutner, J.N. Schneider, Teachers´ Manual and Teachers´ Guideline. A Handbook for Teachers. , 2016.
LibreCat
 

2016 | Book | LibreCat-ID: 47895
SEEL- Expertenhandbuch
M. Beutner, J.N. Schneider, SEEL- Expertenhandbuch, IK-Verlag, Paderborn, 2016.
LibreCat
 

2016 | Book | LibreCat-ID: 47896
SEEL- Handbook for Educators
M. Beutner, J.N. Schneider, SEEL- Handbook for Educators, IK-Verlag, Paderborn, 2016.
LibreCat
 

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