The Power of Gift Purchases in Strengthening Customer-Company Relationships
C. Witte, L. Steinhoff, A. Eggert, in: Proceedings of the 45th European Marketing Academy (EMAC) Conference, Oslo, 2016.
Download
No fulltext has been uploaded.
Conference Paper
| Published
| English
Author
Witte, CarinaLibreCat;
Steinhoff, LenaLibreCat;
Eggert, Andreas
Publishing Year
Proceedings Title
Proceedings of the 45th European Marketing Academy (EMAC) Conference, Oslo
Conference
Proceedings of the 45th European Marketing Academy (EMAC) Conference
Conference Location
Oslo
LibreCat-ID
Cite this
Witte C, Steinhoff L, Eggert A. The Power of Gift Purchases in Strengthening Customer-Company Relationships. In: Proceedings of the 45th European Marketing Academy (EMAC) Conference, Oslo. ; 2016.
Witte, C., Steinhoff, L., & Eggert, A. (2016). The Power of Gift Purchases in Strengthening Customer-Company Relationships. Proceedings of the 45th European Marketing Academy (EMAC) Conference, Oslo. Proceedings of the 45th European Marketing Academy (EMAC) Conference, Oslo.
@inproceedings{Witte_Steinhoff_Eggert_2016, title={The Power of Gift Purchases in Strengthening Customer-Company Relationships}, booktitle={Proceedings of the 45th European Marketing Academy (EMAC) Conference, Oslo}, author={Witte, Carina and Steinhoff, Lena and Eggert, Andreas}, year={2016} }
Witte, Carina, Lena Steinhoff, and Andreas Eggert. “The Power of Gift Purchases in Strengthening Customer-Company Relationships.” In Proceedings of the 45th European Marketing Academy (EMAC) Conference, Oslo, 2016.
C. Witte, L. Steinhoff, and A. Eggert, “The Power of Gift Purchases in Strengthening Customer-Company Relationships,” presented at the Proceedings of the 45th European Marketing Academy (EMAC) Conference, Oslo, 2016.
Witte, Carina, et al. “The Power of Gift Purchases in Strengthening Customer-Company Relationships.” Proceedings of the 45th European Marketing Academy (EMAC) Conference, Oslo, 2016.
Google Scholar