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3341 Publications
2012 | Conference Paper | LibreCat-ID: 7739
Eggert, A., Garnefeld, I., & Steinhoff, L. (2012). The Bright and Dark Side of Endowed Status in Hierarchical Loyalty Programs. In 2012 AMA Summer Marketing Educators’ Proceedings.
LibreCat
2012 | Conference Paper | LibreCat-ID: 7740
Garnefeld, I., Münkhoff, E., & Bruns, A. (2012). I thought it was all over and now it is back again – Customer reactions to time extensions of sales promotions. In 2012 AMA Summer Marketing Educators’ Proceedings.
LibreCat
2012 | Conference Paper | LibreCat-ID: 7741
Eggert, A., Steiner, M., Ulaga, W., & Backhaus, K. (2012). Capturing the Value of Hybrid Offerings: The Impact of the Price Presentation Format. In Proceedings of the 2012 ISBM Academic Workshop.
LibreCat
2012 | Conference Paper | LibreCat-ID: 7742
Ritter, T., & Eggert, A. (2012). Dispersion of Market Activities: A Configurational Approach. In Proceedings of the 2012 ISBM Academic Workshop.
LibreCat
2012 | Conference Paper | LibreCat-ID: 7743
Eggert, A., Münkhoff, E., & Thiesbrummel, C. (2012). Growing with Industrial Services - A Configurational Approach. In 2012 AMA Winter Marketing Educators’ Proceedings.
LibreCat
2012 | Conference Paper | LibreCat-ID: 7744
Eggert, A., Garnefeld, I., & Steinhoff, L. (2012). Endowed Status in Hierarchical Loyalty Programs. In 2012 AMA Winter Marketing Educators’ Proceedings.
LibreCat
2012 | Conference Paper | LibreCat-ID: 7745
Garnefeld, I., Helm, S., Eggert, A., & Tax, S. (2012). Growing Existing Customers’ Profitability with Customer Referral Programs. In 2012 AMA Winter Marketing Educators’ Proceedings.
LibreCat
2012 | Conference Paper | LibreCat-ID: 5680 | 
Püschel, T., Schryen, G., Hristova, D., & Neumann, D. (2012). Cloud Service Revenue Management. In European Conference on Information Systems.
LibreCat
| Files available
2012 | Conference Paper | LibreCat-ID: 5683
Lang, F., Schryen, G., & Fink, A. (2012). Elicitating, modeling, and processing uncertain human preferences for software agents in electronic negotiations: An empirical study. In International Conference on Information Systems.
LibreCat
2012 | Journal Article | LibreCat-ID: 5688 |
Bodenstein, C., Schryen, G., & Neumann, D. (2012). Energy-Aware Workload Management Models for Operating Cost Reduction in Data Centers. European Journal of Operational Research : EJOR, 222(1), 157–167.
LibreCat
| Files available
2012 | Journal Article | LibreCat-ID: 5716
Evanschitzky, H., Wangenheim, F. v, & Wünderlich, N. (2012). Perils of Managing the Service Profit Chain: The Role of Time Lags and Feedback Loops. Journal of Retailing, 88(3), 356–366.
LibreCat
2012 | Journal Article | LibreCat-ID: 5717
Schumann, J. H., Wünderlich, N., & Zimmer, M. S. (2012). Culture’s Impact on Customer Motivation to Engage in Professional Service Enactments. Schmalenbach Business Review, 64(2), 141–165.
LibreCat
2012 | Journal Article | LibreCat-ID: 5718
Schumann, J. H., Wünderlich, N., & Wangenheim, F. (2012). Technology Mediation in Service Delivery: A New Typology and an Agenda for Managers and Academics. Technovation, 32(2), 133–143.
LibreCat
2012 | Report | LibreCat-ID: 578
Brangewitz, S., & Brockhoff, S. (2012). Stability of Coalitional Equilibria within Repeated Tax Competition. Universität Paderborn.
LibreCat
| Files available
2012 | Report | LibreCat-ID: 602
Brangewitz, S. (2012). Learning by Trading in Infinite Horizon Strategic Market Games with Default. Universität Paderborn.
LibreCat
| Files available
2012 | Journal Article | LibreCat-ID: 6102
Steinmetz, H., Schwens, C., Wehner, M., & Kabst, R. (2012). Das Cranet-Projekt: Kreuzkulturelle Vergleiche im HR-Management. PERSONALquartely, 64(1), 34–39.
LibreCat
2012 | Journal Article | LibreCat-ID: 6103
Kabst, R., & Baum, M. (2012). Editorial: Employer Branding: Strategie, Instrumente, Umsetzung. PERSONALquartely, 64(3), 3.
LibreCat
2012 | Book | LibreCat-ID: 6138
Weber, W., & Kabst, R. (2012). Einführung in die Betriebswirtschaftslehre (8th ed.). Wiesbaden.
LibreCat
2012 | Book Chapter | LibreCat-ID: 6148
Baum, M., Schwens, C., & Kabst, R. (2012). Determinants of Different Types of Born Globals. In M. Gabrielsson & M. Kirpalani (Eds.), Handbook of Research on Born Globals (pp. 36–45). Cheltenham Glos/Northampton: Edward Elgar Publishing Ltd.
LibreCat
2012 | Book Chapter | LibreCat-ID: 6149
Isidor, R., Schwens, C., & Kabst, R. (2012). Die Messung von Joint-Venture Erfolg. In J. Zentes (Ed.), Markteintrittsstrategien - Dynamik und Komplexität (pp. 193–205).
LibreCat
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