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46 Publications
2013 | Conference Paper | LibreCat-ID: 45749
Steinhoff L, Palmatier RW. The Effect of Loyalty Programs on Target and Bystander Customers: A Customer Portfolio Perspective on Loyalty Program Performance. In: Proceedings of the 42nd European Marketing Academy (EMAC) Conference, Istanbul. ; 2013.
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2013 | Working Paper | LibreCat-ID: 45756
Steinhoff L, Palmatier RW. Understanding the Effectiveness of Loyalty Programs, Marketing Science Institute (MSI) Working Paper Series.; 2013:13-105.
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2012 | Conference Paper | LibreCat-ID: 45750
Eggert A, Garnefeld I, Steinhoff L. The Bright and Dark Side of Endowed Status in Hierarchical Loyalty Programs. In: 2012 AMA Summer Marketing Educators’ Conference Proceedings, Chicago. ; 2012.
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2012 | Conference Paper | LibreCat-ID: 45751
Eggert A, Garnefeld I, Steinhoff L. Endowed Status in Hierarchical Loyalty Programs. In: 2012 AMA Winter Marketing Educators’ Conference Proceedings, St. Petersburg. ; 2012.
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2011 | Conference Paper | LibreCat-ID: 45752
Eggert A, Garnefeld I, Steinhoff L. Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy. In: 2011 AMA Winter Marketing Educators’ Conference Proceedings, Austin. ; 2011.
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2011 | Conference Paper | LibreCat-ID: 45753
Hunter G, Garnefeld I, Steinhoff L. Can Retailers Improve Loyalty by Empowering Consumers? In: 2011 AMA Winter Marketing Educators’ Conference Proceedings, Austin. ; 2011.
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