Understanding the Effectiveness of Loyalty Programs, Marketing Science Institute (MSI) Working Paper Series
L. Steinhoff, R.W. Palmatier, Understanding the Effectiveness of Loyalty Programs, Marketing Science Institute (MSI) Working Paper Series, 2013.
Download
No fulltext has been uploaded.
Working Paper
| Published
| English
Author
Steinhoff, LenaLibreCat;
Palmatier, R. W.
Publishing Year
Page
13-105
LibreCat-ID
Cite this
Steinhoff L, Palmatier RW. Understanding the Effectiveness of Loyalty Programs, Marketing Science Institute (MSI) Working Paper Series.; 2013:13-105.
Steinhoff, L., & Palmatier, R. W. (2013). Understanding the Effectiveness of Loyalty Programs, Marketing Science Institute (MSI) Working Paper Series (pp. 13–105).
@book{Steinhoff_Palmatier_2013, title={Understanding the Effectiveness of Loyalty Programs, Marketing Science Institute (MSI) Working Paper Series}, author={Steinhoff, Lena and Palmatier, R. W.}, year={2013}, pages={13–105} }
Steinhoff, Lena, and R. W. Palmatier. Understanding the Effectiveness of Loyalty Programs, Marketing Science Institute (MSI) Working Paper Series, 2013.
L. Steinhoff and R. W. Palmatier, Understanding the Effectiveness of Loyalty Programs, Marketing Science Institute (MSI) Working Paper Series. 2013, pp. 13–105.
Steinhoff, Lena, and R. W. Palmatier. Understanding the Effectiveness of Loyalty Programs, Marketing Science Institute (MSI) Working Paper Series. 2013, pp. 13–105.
External material:
Confirmation Letter
Google Scholar