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46 Publications


2013 | Conference Paper | LibreCat-ID: 45749
L. Steinhoff and R. W. Palmatier, “The Effect of Loyalty Programs on Target and Bystander Customers: A Customer Portfolio Perspective on Loyalty Program Performance,” presented at the Proceedings of the 42nd European Marketing Academy (EMAC) Conference, Istanbul, 2013.
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2013 | Working Paper | LibreCat-ID: 45756
L. Steinhoff and R. W. Palmatier, Understanding the Effectiveness of Loyalty Programs, Marketing Science Institute (MSI) Working Paper Series. 2013, pp. 13–105.
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2012 | Conference Paper | LibreCat-ID: 45750
A. Eggert, I. Garnefeld, and L. Steinhoff, “The Bright and Dark Side of Endowed Status in Hierarchical Loyalty Programs,” presented at the 2012 AMA Summer Marketing Educators’ Conference Proceedings, Chicago, 2012.
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2012 | Conference Paper | LibreCat-ID: 45751
A. Eggert, I. Garnefeld, and L. Steinhoff, “Endowed Status in Hierarchical Loyalty Programs,” presented at the 2012 AMA Winter Marketing Educators’ Conference Proceedings, St. Petersburg, 2012.
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2011 | Conference Paper | LibreCat-ID: 45752
A. Eggert, I. Garnefeld, and L. Steinhoff, “Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy,” presented at the 2011 AMA Winter Marketing Educators’ Conference Proceedings, Austin, 2011.
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2011 | Conference Paper | LibreCat-ID: 45753
G. Hunter, I. Garnefeld, and L. Steinhoff, “Can Retailers Improve Loyalty by Empowering Consumers?,” presented at the 2011 AMA Winter Marketing Educators’ Conference Proceedings, Austin, 2011.
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