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1 Publication
2025 | Conference Paper | LibreCat-ID: 59589
@inproceedings{Horsthemke_Böhm_2025, title={Discounts or Donations – The Effectiveness of Different Keep Rewards in Product Return Management}, booktitle={Proceedings of the 2025 AMA Winter Academic Conference}, publisher={American Marketing Association}, author={Horsthemke, Johanna and Böhm, Eva}, year={2025}, pages={840–843} }
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