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3 Publications
2025 | Conference Paper | LibreCat-ID: 59589
Horsthemke, Johanna, and Eva Böhm. “Discounts or Donations – The Effectiveness of Different Keep Rewards in Product Return Management.” In Proceedings of the 2025 AMA Winter Academic Conference, 840–843. American Marketing Association, 2025.
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2025 | Conference Abstract | LibreCat-ID: 62154
Horsthemke, Johanna, and Eva Böhm. “Keep Reward Or Return Fee – How Do Incentives In Product Return Management Influence Return Decisions And Future Customer Behavior?” In Proceedings of the 2025 AMS 25th World Marketing Congress, 2025.
LibreCat
2024 | Conference Abstract | LibreCat-ID: 62155
Radermacher, Katharina, Johanna Horsthemke, and Mona Täuber. “Unveiling the Impact of Flexible Work on Employer Attractiveness: Examining the Role of Work Experience.” In Herbstworkshop WK Pers, 2024.
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