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50 Publications


2012 | Book (Editor) | LibreCat-ID: 46828
The Body Is The Message
B. Flath, A. Pirchner, E. Pölzl, S. Sackl, eds., The Body Is The Message , 1st ed., Grazer Universitätsverlag , Graz , 2012.
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2011 | Book Chapter | LibreCat-ID: 46847
Sound & Image. An experimental study on the influence of acoustical parameters on the perception of a product’s image in TV-commercials
B. Flath, in: K. Bronner, R. Hirt, C. Ringe (Eds.), Audio Branding Year Book 2010 , nomos, Baden-Baden, 2011, pp. 229–238.
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2010 | Book (Editor) | LibreCat-ID: 46829
All You Need Is Image?!
B. Flath, A. Pirchner, E. Pölzl, S. Sackl, eds., All You Need Is Image?!, 1st ed., Grazer Universitätsverlag , Graz, 2010.
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2008 | Book Chapter | LibreCat-ID: 46848
Sound als Imagevermittler. Eine experimentelle Untersuchung zum Einfluss akustischer Parameter auf das konnotative Empfinden von Produkten im Kontext von Fernsehwerbung
B. Flath, in: Karl-Frazenz-Universiät Graz (Ed.), Erstausgabe. Veröffentlichungen junger Wissen­schafterInnen der Karl-Franzens-Universität Graz, Uni-Press Graz, Graz , 2008, pp. 43–49.
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2008 | Conference Paper | LibreCat-ID: 46849
The relevance of acoustical parameters in communicating brand images in commercials
B. Flath, in: M. Marin , M. Knoche , R. Paarncutt (Eds.), 2008.
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