Sound & Image. An experimental study on the influence of acoustical parameters on the perception of a product’s image in TV-commercials
B. Flath, in: K. Bronner, R. Hirt, C. Ringe (Eds.), Audio Branding Year Book 2010 , nomos, Baden-Baden, 2011, pp. 229–238.
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Book Chapter
| Published
| German
Author
Book Editor
Bronner, Kai ;
Hirt, Rainer;
Ringe, Cornelius
Publishing Year
Book Title
Audio Branding Year Book 2010
Page
229-238
ISBN
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Flath B. Sound & Image. An experimental study on the influence of acoustical parameters on the perception of a product’s image in TV-commercials. In: Bronner K, Hirt R, Ringe C, eds. Audio Branding Year Book 2010 . nomos; 2011:229-238.
Flath, B. (2011). Sound & Image. An experimental study on the influence of acoustical parameters on the perception of a product’s image in TV-commercials. In K. Bronner, R. Hirt, & C. Ringe (Eds.), Audio Branding Year Book 2010 (pp. 229–238). nomos.
@inbook{Flath_2011, place={Baden-Baden}, title={Sound & Image. An experimental study on the influence of acoustical parameters on the perception of a product’s image in TV-commercials}, booktitle={Audio Branding Year Book 2010 }, publisher={nomos}, author={Flath, Beate}, editor={Bronner, Kai and Hirt, Rainer and Ringe, Cornelius}, year={2011}, pages={229–238} }
Flath, Beate. “Sound & Image. An experimental study on the influence of acoustical parameters on the perception of a product’s image in TV-commercials.” In Audio Branding Year Book 2010 , edited by Kai Bronner, Rainer Hirt, and Cornelius Ringe, 229–38. Baden-Baden: nomos, 2011.
B. Flath, “Sound & Image. An experimental study on the influence of acoustical parameters on the perception of a product’s image in TV-commercials,” in Audio Branding Year Book 2010 , K. Bronner, R. Hirt, and C. Ringe, Eds. Baden-Baden: nomos, 2011, pp. 229–238.
Flath, Beate. “Sound & Image. An experimental study on the influence of acoustical parameters on the perception of a product’s image in TV-commercials.” Audio Branding Year Book 2010 , edited by Kai Bronner et al., nomos, 2011, pp. 229–38.
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