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50 Publications
2012 | Book (Editor) | LibreCat-ID: 46828
Flath, B., Pirchner, A., Pölzl, E., & Sackl, S. (Eds.). (2012). The Body Is The Message (1st ed., Vol. 2). Grazer Universitätsverlag .
LibreCat
2011 | Book Chapter | LibreCat-ID: 46847
Flath, B. (2011). Sound & Image. An experimental study on the influence of acoustical parameters on the perception of a product’s image in TV-commercials. In K. Bronner, R. Hirt, & C. Ringe (Eds.), Audio Branding Year Book 2010 (pp. 229–238). nomos.
LibreCat
2010 | Book (Editor) | LibreCat-ID: 46829
Flath, B., Pirchner, A., Pölzl, E., & Sackl, S. (Eds.). (2010). All You Need Is Image?! (1st ed., Vol. 1). Grazer Universitätsverlag .
LibreCat
2008 | Book Chapter | LibreCat-ID: 46848
Flath, B. (2008). Sound als Imagevermittler. Eine experimentelle Untersuchung zum Einfluss akustischer Parameter auf das konnotative Empfinden von Produkten im Kontext von Fernsehwerbung. In Karl-Frazenz-Universiät Graz (Ed.), Erstausgabe. Veröffentlichungen junger WissenschafterInnen der Karl-Franzens-Universität Graz (Vol. 1, pp. 43–49). Uni-Press Graz.
LibreCat
2008 | Conference Paper | LibreCat-ID: 46849
Flath, B. (2008). The relevance of acoustical parameters in communicating brand images in commercials (M. Marin , M. Knoche , & R. Paarncutt, Eds.).
LibreCat