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60 Publications
2012 | Book (Editor) | LibreCat-ID: 46828
@book{Flath_Pirchner_Pölzl_Sackl_2012, place={Graz }, edition={1}, series={music media publishing }, title={The Body Is The Message }, volume={2}, publisher={Grazer Universitätsverlag }, year={2012}, collection={music media publishing } }
LibreCat
2011 | Book Chapter | LibreCat-ID: 46847
@inbook{Flath_2011, place={Baden-Baden}, title={Sound & Image. An experimental study on the influence of acoustical parameters on the perception of a product’s image in TV-commercials}, booktitle={Audio Branding Year Book 2010 }, publisher={nomos}, author={Flath, Beate}, editor={Bronner, Kai and Hirt, Rainer and Ringe, Cornelius}, year={2011}, pages={229–238} }
LibreCat
2010 | Book (Editor) | LibreCat-ID: 46829
@book{Flath_Pirchner_Pölzl_Sackl_2010, place={Graz}, edition={1}, series={music media publishing }, title={All You Need Is Image?!}, volume={1}, publisher={Grazer Universitätsverlag }, year={2010}, collection={music media publishing } }
LibreCat
2008 | Book Chapter | LibreCat-ID: 46848
@inbook{Flath_2008, place={Graz }, series={Erstausgabe. Veröffentlichungen junger WissenschafterInnen der Karl-Franzens-Universität Graz}, title={Sound als Imagevermittler. Eine experimentelle Untersuchung zum Einfluss akustischer Parameter auf das konnotative Empfinden von Produkten im Kontext von Fernsehwerbung}, volume={1}, booktitle={Erstausgabe. Veröffentlichungen junger WissenschafterInnen der Karl-Franzens-Universität Graz}, publisher={Uni-Press Graz}, author={Flath, Beate}, editor={Karl-Frazenz-Universiät Graz }, year={2008}, pages={43–49}, collection={Erstausgabe. Veröffentlichungen junger WissenschafterInnen der Karl-Franzens-Universität Graz} }
LibreCat
2008 | Conference Paper | LibreCat-ID: 46849
@inproceedings{Flath_2008, title={The relevance of acoustical parameters in communicating brand images in commercials}, author={Flath, Beate}, editor={Marin , Manuela and Knoche , Meike and Paarncutt, Richard }, year={2008} }
LibreCat