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58 Publications
2023 | Conference Paper | LibreCat-ID: 46665
Garnefeld, I., Eva Böhm, L. Hanf, and S. Helm. “Unboxing Video Effectiveness – Does Speech Matter?” In 2023 AMA Summer Academic Conference, San Francisco, CA, 2023.
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2023 | Conference Paper | LibreCat-ID: 46666
Kessing, K., I. Garnefeld, and Eva Böhm. “The Dark and Bright Side of Online Reviews in Manufacturer Online Shops.” In EMAC Annual Conference, Odense, Denmark, 2023.
LibreCat
2023 | Conference Paper | LibreCat-ID: 46667
Hanf, L., I. Garnefeld, Eva Böhm, and S. Helm. “Stimulating Engagement with Unboxing Videos – Does Speech Matter?” In EMAC Annual Conference, Odense, Denmark, 2023.
LibreCat
2023 | Journal Article | LibreCat-ID: 46642
Harrmann, Lisa Katharina, Andreas Eggert, and Eva Böhm. “Digital Technology Usage as a Driver of Servitization Paths in Manufacturing Industries.” European Journal of Marketing 57, no. 3 (2023): 834–57. https://doi.org/10.1108/ejm-11-2021-0914.
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2022 | Journal Article | LibreCat-ID: 46662
Akalan, R., A. Eggert, and Eva Böhm. “Strategic Emphasis on Service-Based Business Models during the Corona Crisis: Are Customer Solutions a Curse or Blessing for Manufacturing Firms?” Journal of Service Management Research 6, no. 1 (2022): 47–63.
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2022 | Journal Article | LibreCat-ID: 46668
Eggert, A., L. Harrmann, and Eva Böhm. “Digital Technology Usage as a Driver of Servitization Paths in Manufacturing Industries.” EMAC Annual Conference, Budapest, Hungary, 2022.
LibreCat
2022 | Conference Paper | LibreCat-ID: 46669
Kessing, K., I. Garnefeld, and Eva Böhm. “Should Manufacturers Publish Online Reviews in Their Own Online Shops?” In EMAC Annual Conference, Budapest, Hungary, 2022.
LibreCat
2022 | Journal Article | LibreCat-ID: 46661
Akalan, R., Eva Böhm, and A. Eggert. “Servitization in the Manufacturing Industry: Where Do We Stand? Where Do We Come From?” Journal of Service Management Research 6, no. 3 (2022): 204–13.
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2022 | Journal Article | LibreCat-ID: 46634
Alavi, Sascha, Eva Böhm, Johannes Habel, Jan Wieseke, Christian Schmitz, and Felix Brüggemann. “The Ambivalent Role of Monetary Sales Incentives in Service Innovation Selling.” Journal of Product Innovation Management 39, no. 3 (2022): 445–63. https://doi.org/10.1111/jpim.12600.
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2022 | Journal Article | LibreCat-ID: 46660
Böhm, Eva, A. Eggert, I. Garnefeld, H. Holzmüller, T Schaefers, Lena Steinhoff, and D. Woisetschläger. “Exploring the Customer Journey of Voice Commerce: A Research Agenda.” Journal of Service Management 6, no. 4 (2022): 216–31.
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2021 | Conference Paper | LibreCat-ID: 46670
Harrmann, L., Eva Böhm, and A. Eggert. “Exploring the Paths towards Service Growth in Manufacturing Companies.” In 2021 AMA Winter Academic Conference, 2021.
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2021 | Journal Article | LibreCat-ID: 41338
Salonen, Anna, Harri Terho, Eva Böhm, Ari Virtanen, and Risto Rajala. “Engaging a Product-Focused Sales Force in Solution Selling: Interplay of Individual- and Organizational-Level Conditions.” Journal of the Academy of Marketing Science 49, no. 1 (2021): 139–63. https://doi.org/10.1007/s11747-020-00729-z.
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2021 | Journal Article | LibreCat-ID: 41337
Garnefeld, Ina, Tabea Krah, Eva Böhm, and Dwayne D. Gremler. “Online Reviews Generated through Product Testing: Can More Favorable Reviews Be Enticed with Free Products?” Journal of the Academy of Marketing Science 49, no. 4 (2021): 703–22. https://doi.org/10.1007/s11747-021-00770-6.
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2021 | Journal Article | LibreCat-ID: 46635
Schaefers, Tobias, Stefan Ruffer, and Eva Böhm. “Outcome-Based Contracting from the Customers’ Perspective: A Means-End Chain Analytical Exploration.” Industrial Marketing Management 93 (2021): 466–81. https://doi.org/10.1016/j.indmarman.2020.06.002.
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2020 | Conference Paper | LibreCat-ID: 46689
Garnefeld, I., T. Krah, Eva Böhm, and D. D. Gremler. “Do Product Testing Programs Lead to More Favorable Online Reviews? (Ausgezeichnet Mit Best Paper Award).” In 2020 AMA Winter Academic Conference, San Diego, CA, 2020.
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2020 | Conference Paper | LibreCat-ID: 46690
Eggert, A., Eva Böhm, R. Akalan, and H. Gebauer. “Manufacturers’ Service Growth through Mergers and Acquisitions – An Event Study.” In 2020 AMA Winter Academic Conference, San Diego, CA, 2020.
LibreCat
2020 | Journal Article | LibreCat-ID: 46636
Böhm, Eva, Andreas Eggert, Harri Terho, Wolfgang Ulaga, and Alexander Haas. “Drivers and Outcomes of Salespersons’ Value Opportunity Recognition Competence in Solution Selling.” Journal of Personal Selling and Sales Management 40, no. 3 (2020): 180–97. https://doi.org/10.1080/08853134.2020.1778484.
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2019 | Conference Paper | LibreCat-ID: 46675
Eggert, A., Eva Böhm, R. Akalan, and H. Gebauer. “Service Growth by Acquisition – An Event Study.” In 9th BMM-EMAC Biennial International Conference on Business Market Management, Berlin, 2019.
LibreCat
2019 | Journal Article | LibreCat-ID: 41339
Garnefeld, Ina, Andreas Eggert, Markus Husemann-Kopetzky, and Eva Böhm. “Exploring the Link between Payment Schemes and Customer Fraud: A Mental Accounting Perspective.” Journal of the Academy of Marketing Science 47, no. 4 (2019): 595–616. https://doi.org/10.1007/s11747-019-00653-x.
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2018 | Conference Paper | LibreCat-ID: 46678
Henkelmann, S., Eva Böhm, C. Cramer, and A. Eggert. “The Bright and Dark Side of Service Quality Signals: A Contingency Perspective.” In 2018 AMA Winter Academic Conference, New Orleans, FL, 2018.
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