Do product testing programs lead to more favorable online reviews? (ausgezeichnet mit Best Paper Award)
I. Garnefeld, T. Krah, E. Böhm, D.D. Gremler, in: 2020 AMA Winter Academic Conference, San Diego, CA, 2020.
Download
No fulltext has been uploaded.
Conference Paper
| Published
| English
Author
Garnefeld, I.;
Krah, T.;
Böhm, EvaLibreCat 
;
Gremler, D. D.
;
Gremler, D. D.Publishing Year
Proceedings Title
2020 AMA Winter Academic Conference, San Diego, CA
Conference
2020 AMA Winter Academic Conference
Conference Location
San Diego, CA
LibreCat-ID
Cite this
Garnefeld I, Krah T, Böhm E, Gremler DD. Do product testing programs lead to more favorable online reviews? (ausgezeichnet mit Best Paper Award). In: 2020 AMA Winter Academic Conference, San Diego, CA. ; 2020.
Garnefeld, I., Krah, T., Böhm, E., & Gremler, D. D. (2020). Do product testing programs lead to more favorable online reviews? (ausgezeichnet mit Best Paper Award). 2020 AMA Winter Academic Conference, San Diego, CA. 2020 AMA Winter Academic Conference, San Diego, CA.
@inproceedings{Garnefeld_Krah_Böhm_Gremler_2020, title={Do product testing programs lead to more favorable online reviews? (ausgezeichnet mit Best Paper Award)}, booktitle={2020 AMA Winter Academic Conference, San Diego, CA}, author={Garnefeld, I. and Krah, T. and Böhm, Eva and Gremler, D. D.}, year={2020} }
Garnefeld, I., T. Krah, Eva Böhm, and D. D. Gremler. “Do Product Testing Programs Lead to More Favorable Online Reviews? (Ausgezeichnet Mit Best Paper Award).” In 2020 AMA Winter Academic Conference, San Diego, CA, 2020.
I. Garnefeld, T. Krah, E. Böhm, and D. D. Gremler, “Do product testing programs lead to more favorable online reviews? (ausgezeichnet mit Best Paper Award),” presented at the 2020 AMA Winter Academic Conference, San Diego, CA, 2020.
Garnefeld, I., et al. “Do Product Testing Programs Lead to More Favorable Online Reviews? (Ausgezeichnet Mit Best Paper Award).” 2020 AMA Winter Academic Conference, San Diego, CA, 2020.
Google Scholar