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706 Publications
2013 | Conference Paper | LibreCat-ID: 7736
Creating Emotional Brand Attachment through the Salesperson's Brand-Consistent Behavior
T. Posner , I. Garnefeld, A. Eggert, in: Proceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
LibreCat
T. Posner , I. Garnefeld, A. Eggert, in: Proceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
2013 | Conference Paper | LibreCat-ID: 7737
The Effect of Loyalty Programs on Target and Bystander Customers: A Customer Portfolio Perspective on Loyalty Program Performance
L. Steinhoff, R.W. Palmatier, in: Proceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
LibreCat
L. Steinhoff, R.W. Palmatier, in: Proceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
2013 | Conference Paper | LibreCat-ID: 7738
Exploring differential effects of product and service innovations on industrial firms’ financial performance
A. Eggert, C. Thiesbrummel, C. Deutscher, in: 2013 AMA Winter Marketing Educators’ Proceedings, 2013.
LibreCat
A. Eggert, C. Thiesbrummel, C. Deutscher, in: 2013 AMA Winter Marketing Educators’ Proceedings, 2013.
2013 | Journal Article | LibreCat-ID: 5715
High Tech and High Touch: A Framework for Understanding User Attitudes and Behaviors Related to Smart Interactive Services.
N. Wünderlich, F.V. Wangenheim, M.J. Bitner, Journal of Service Research 16 (2013) 3–20.
LibreCat
N. Wünderlich, F.V. Wangenheim, M.J. Bitner, Journal of Service Research 16 (2013) 3–20.
2013 | Journal Article | LibreCat-ID: 6101
Editorial: Internationales Personalmanagement: Den kulturellen Kontext gestalten
R. Kabst, M.C. Wehner, PERSONALquartely 65 (2013) 34–39.
LibreCat
R. Kabst, M.C. Wehner, PERSONALquartely 65 (2013) 34–39.
2013 | Book Chapter | LibreCat-ID: 6147
Unterstützung von Kommunalverwaltung bei Bürgerbeteiligung
P. Weber, R. Kabst, in: H. Hill (Ed.), Verwaltungskommunikation - Wissenschaftliche Analyse Und Praktische Beispiele, Nomos, Baden-Baden, 2013, pp. 145–152.
LibreCat
P. Weber, R. Kabst, in: H. Hill (Ed.), Verwaltungskommunikation - Wissenschaftliche Analyse Und Praktische Beispiele, Nomos, Baden-Baden, 2013, pp. 145–152.
2013 | Conference Paper | LibreCat-ID: 6271
Institutional Determinants of Work-Family Practices: An International Comparative Examination.
H. Weber, M. Wehner, R. Kabst, in: 2013.
LibreCat
H. Weber, M. Wehner, R. Kabst, in: 2013.
2013 | Conference Paper | LibreCat-ID: 6272
HR-Praktiken und Innovation: Wie können Wissens- und Technologievorsprünge im Unternehmen generiert werden?
S. Golubovic, M. Wehner, M. Baum, R. Kabst, in: 2013.
LibreCat
S. Golubovic, M. Wehner, M. Baum, R. Kabst, in: 2013.
2013 | Conference Paper | LibreCat-ID: 6274
Institutional Pressures and Interorganizational Imitation: A Quasilongitudinal Analyses of Temporary Work in the UK and Germany
R. Isidor, M. Wehner, C. Li, R. Kabst, in: 2013.
LibreCat
R. Isidor, M. Wehner, C. Li, R. Kabst, in: 2013.
2013 | Journal Article | LibreCat-ID: 480
The Impact of Individual and Collective Reputation on Wine Prices: Empirical Evidence from the Mosel Valley
B. Frick, R. Simmons, Journal of Business Economics 83 (2013) 101–119.
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| DOI
B. Frick, R. Simmons, Journal of Business Economics 83 (2013) 101–119.