Creating Emotional Brand Attachment through the Salesperson's Brand-Consistent Behavior

T. Posner , I. Garnefeld, A. Eggert, in: Proceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.

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Proceedings of the 42nd European Marketing Academy (EMAC) Conference
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Posner T, Garnefeld I, Eggert A. Creating Emotional Brand Attachment through the Salesperson’s Brand-Consistent Behavior. In: Proceedings of the 42nd European Marketing Academy (EMAC) Conference. ; 2013.
Posner , T., Garnefeld, I., & Eggert, A. (2013). Creating Emotional Brand Attachment through the Salesperson’s Brand-Consistent Behavior. In Proceedings of the 42nd European Marketing Academy (EMAC) Conference.
@inproceedings{Posner _Garnefeld_Eggert_2013, title={Creating Emotional Brand Attachment through the Salesperson’s Brand-Consistent Behavior}, booktitle={Proceedings of the 42nd European Marketing Academy (EMAC) Conference}, author={Posner , T and Garnefeld, I and Eggert, A}, year={2013} }
Posner , T, I Garnefeld, and A Eggert. “Creating Emotional Brand Attachment through the Salesperson’s Brand-Consistent Behavior.” In Proceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
T. Posner , I. Garnefeld, and A. Eggert, “Creating Emotional Brand Attachment through the Salesperson’s Brand-Consistent Behavior,” in Proceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
Posner , T., et al. “Creating Emotional Brand Attachment through the Salesperson’s Brand-Consistent Behavior.” Proceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.

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