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706 Publications
2014 | Journal Article | LibreCat-ID: 4957
A matter of degree: the continuing training gap for women in Europe
C. Wozny, M. Schneider, Socio-Economic Review (2014) 353--379.
LibreCat
C. Wozny, M. Schneider, Socio-Economic Review (2014) 353--379.
2014 | Book | LibreCat-ID: 45719
Loyalitätswirkung des geschenkten bevorzugten Kundenstatus – Eine theoretische und empirisch-experimentelle Analyse
L. Steinhoff, Loyalitätswirkung des geschenkten bevorzugten Kundenstatus – Eine theoretische und empirisch-experimentelle Analyse, Springer Gabler, Wiesbaden, 2014.
LibreCat
| DOI
L. Steinhoff, Loyalitätswirkung des geschenkten bevorzugten Kundenstatus – Eine theoretische und empirisch-experimentelle Analyse, Springer Gabler, Wiesbaden, 2014.
2014 | Book Chapter | LibreCat-ID: 45735
How Profound Is the Allure of Endowed Status in Hierarchical Loyalty Programs?
A. Eggert, I. Garnefeld, L. Steinhoff, in: A. Geyer-Schulz, L. Meyer-Waarden (Eds.), Customer & Service Systems, Special Issue: Customer Empowerment, 1 (1), KIT Scientific Publishing, Karlsruhe, 2014, pp. 31–36.
LibreCat
| DOI
A. Eggert, I. Garnefeld, L. Steinhoff, in: A. Geyer-Schulz, L. Meyer-Waarden (Eds.), Customer & Service Systems, Special Issue: Customer Empowerment, 1 (1), KIT Scientific Publishing, Karlsruhe, 2014, pp. 31–36.
2014 | Book Chapter | LibreCat-ID: 45736
Three Perspectives for Making Loyalty Programs More Effective
L. Steinhoff, R.W. Palmatier, in: A. Geyer-Schulz, L. Meyer-Waarden (Eds.), Customer & Service Systems, Special Issue: Customer Empowerment, 1 (1), KIT Scientific Publishing, Karlsruhe, 2014, pp. 147–152.
LibreCat
| DOI
L. Steinhoff, R.W. Palmatier, in: A. Geyer-Schulz, L. Meyer-Waarden (Eds.), Customer & Service Systems, Special Issue: Customer Empowerment, 1 (1), KIT Scientific Publishing, Karlsruhe, 2014, pp. 147–152.
2014 | Working Paper | LibreCat-ID: 45755
Consequences of Customer Engagement: How Customer Engagement Alters the Effects of Habit-, Dependence-, and Relationship-Based Intrinsic Loyalty, Marketing Science Institute (MSI) Working Paper Series.
C.M. Henderson, L. Steinhoff, R.W. Palmatier, Consequences of Customer Engagement: How Customer Engagement Alters the Effects of Habit-, Dependence-, and Relationship-Based Intrinsic Loyalty, Marketing Science Institute (MSI) Working Paper Series., 2014.
LibreCat
| Files available
C.M. Henderson, L. Steinhoff, R.W. Palmatier, Consequences of Customer Engagement: How Customer Engagement Alters the Effects of Habit-, Dependence-, and Relationship-Based Intrinsic Loyalty, Marketing Science Institute (MSI) Working Paper Series., 2014.
2013 | Conference Abstract | LibreCat-ID: 21133
Born in the GDR: Imprinting, Structural Inertia and the Survival Chances of Organizations
S. Oertel, K. Thommes, P. Walgenbach, in: G. Atinc (Ed.), Academy of Management Annual Meeting Proceedings, 2013.
LibreCat
| DOI
S. Oertel, K. Thommes, P. Walgenbach, in: G. Atinc (Ed.), Academy of Management Annual Meeting Proceedings, 2013.
2013 | Conference Paper | LibreCat-ID: 7732
Can service innovations substitute or complement product innovations? The case of German industrial firms
A. Eggert, C. Thiesbrummel, C. Deutscher, in: Proceedings of the 20th International Product Development Management Conference, 2013.
LibreCat
A. Eggert, C. Thiesbrummel, C. Deutscher, in: Proceedings of the 20th International Product Development Management Conference, 2013.
2013 | Conference Paper | LibreCat-ID: 7733
Increasing Customers' Willingness to Pay for Hybrid Offerings: The Impact of Price Presentation Formats
A. Eggert, W. Ulaga, M. Steiner, K. Backhaus, in: Proceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
LibreCat
A. Eggert, W. Ulaga, M. Steiner, K. Backhaus, in: Proceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
2013 | Conference Paper | LibreCat-ID: 7734
Threat and normative appeals to reduce product returns in online retailing – An effective marketing practice?
I. Garnefeld, E. Münkhoff, K. Raum, in: Proceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
LibreCat
I. Garnefeld, E. Münkhoff, K. Raum, in: Proceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
2013 | Conference Paper | LibreCat-ID: 7735
How to prolong a sales promotion – Ex-post time extension versus reframing
E. Münkhoff, I. Garnefeld, A. Bruns, in: Roceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
LibreCat
E. Münkhoff, I. Garnefeld, A. Bruns, in: Roceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.