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553 Publications


2009 | Conference Paper | LibreCat-ID: 7866
Woisetschläger, D, I Garnefeld, and A Eggert. “Can Successful Customer Acquisition Hurt the Existing Customer Base?” In Proceedings of the 2009 AMA Summer Marketing Educators’ Conference, 2009.
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2009 | Conference Paper | LibreCat-ID: 7867
Garnefeld, I, E Münkhoff, J Hogreve, and A Eggert. “Referral Reward Programs: New Customer Acquisition by Opportunism?” In Proceedings of the 15th Academy of Marketing Science (AMS) World Marketing Congress, 2009.
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2009 | Conference Paper | LibreCat-ID: 7868
Eggert, A, and W Ulaga. “Musing on a Decade of Customer Value Research in Business Relationships: Where Do We Come From? Where Should We Go?” In Proceedings of the 4th International Conference on Business Market Management, 2009.
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2009 | Conference Paper | LibreCat-ID: 7869
Garnefeld, I, S Helm, S Tax, and A Eggert. “Customer Referral Programs and Customer Retention – Do Rewards Undermine the Retention Effect?” In Proceedings of the 2009 AMA Winter Educators’ Proceedings, 2009.
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2009 | Conference Paper | LibreCat-ID: 7870
Garnefeld, I, E Münkhoff, J Hogreve, and A Eggert. “Unintended Effects of Referral Reward Programs: Exploring the Impact of Rewards on Opportunistic Behavior.” In Proceedings of the 38th European Marketing Academy (EMAC) Conference, 2009.
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2009 | Conference Paper | LibreCat-ID: 7871
Eggert, A, J Henseler, and S Hollmann. “Who Owns the Customer? Exploring Customer Loyalty in a Channel Context.” In Proceedings of the 38th European Marketing Academy (EMAC) Conference, 2009.
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2009 | Book | LibreCat-ID: 5721
Wünderlich, Nancy. Acceptance of Remote Services – Perception, Adoption, and Continued Usage in Organizational Settings. 1st ed. Wiesbaden: Springer Gabler, 2009.
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2009 | Misc | LibreCat-ID: 6114
Kabst, Rüdiger, W Thost, and R Isidor. Vorteil Interim Management. Vol. 2. Personal, 2009.
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2009 | Misc | LibreCat-ID: 6115
Kabst, Rüdiger, R Isidor, W Thost, and H Linné. Was Zeichnet Den Erfolgreichen Interim Manager Aus? Vol. 3. HR Services, 2009.
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2009 | Misc | LibreCat-ID: 6116
Kabst, Rüdiger, R Isidor, W Thost, and R Nagel. Manager Auf Zeit: Ignoriert Oder Akzeptiert? Vol. 6. HR Services, 2009.
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