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727 Publications
2014 | Working Paper | LibreCat-ID: 45755
Henderson, C. M., Steinhoff, L., & Palmatier, R. W. (2014). Consequences of Customer Engagement: How Customer Engagement Alters the Effects of Habit-, Dependence-, and Relationship-Based Intrinsic Loyalty, Marketing Science Institute (MSI) Working Paper Series. (pp. 14–121).
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| Files available
2014 | Conference Paper | LibreCat-ID: 46695
Eggert, A., Münkhoff, E., & Thiesbrummel, C. (2014). Service transition: A viable option for manufacturing companies with declining financial performance? 43rd EMAC Annual Conference, Valencia. 43rd EMAC Annual Conference, Valencia.
LibreCat
2014 | Conference Paper | LibreCat-ID: 46692
Kanuri, V., Münkhoff, E., & Scheer, L. K. (2014). Service transition versus service infusion: Different pathways to success for service-oriented manufacturers? ISBM 2014 Academic Conference, San Francisco, CA. ISBM 2014 Academic Conference, San Francisco, CA.
LibreCat
2014 | Conference Paper | LibreCat-ID: 46693
Münkhoff, E., Eggert, A., Terho, H., Haas, A., & Ulaga, W. (2014). Salespersons’ solution crafting capability: A knowledge-based perspective. ISBM 2014 Academic Conference, San Francisco, CA. ISBM 2014 Academic Conference, San Francisco, CA.
LibreCat
2014 | Conference Paper | LibreCat-ID: 46694
Eggert, A., Haas, A., Terho, H., Ulaga, W., & Münkhoff, E. (2014). Selling value in business markets: Why a powerful idea often fails. ISBM 2014 Academic Conference, San Francisco, CA. ISBM 2014 Academic Conference, San Francisco, CA.
LibreCat
2014 | Journal Article | LibreCat-ID: 41341
Eggert, A., Hogreve, J., Ulaga, W., & Münkhoff, E. (2014). Revenue and Profit Implications of Industrial Service Strategies. Journal of Service Research, 17(1), 23–39. https://doi.org/10.1177/1094670513485823
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| DOI
2013 | Conference Abstract | LibreCat-ID: 21133
Oertel, S., Thommes, K., & Walgenbach, P. (2013). Born in the GDR: Imprinting, Structural Inertia and the Survival Chances of Organizations. In G. Atinc (Ed.), Academy of Management Annual Meeting Proceedings. https://doi.org/10.5465/ambpp.2013.11642abstract
LibreCat
| DOI
2013 | Conference Paper | LibreCat-ID: 7732
Eggert, A., Thiesbrummel, C., & Deutscher, C. (2013). Can service innovations substitute or complement product innovations? The case of German industrial firms. In Proceedings of the 20th International Product Development Management Conference.
LibreCat
2013 | Conference Paper | LibreCat-ID: 7733
Eggert, A., Ulaga, W., Steiner, M., & Backhaus, K. (2013). Increasing Customers’ Willingness to Pay for Hybrid Offerings: The Impact of Price Presentation Formats. In Proceedings of the 42nd European Marketing Academy (EMAC) Conference.
LibreCat
2013 | Conference Paper | LibreCat-ID: 7734
Garnefeld, I., Münkhoff, E., & Raum, K. (2013). Threat and normative appeals to reduce product returns in online retailing – An effective marketing practice? In Proceedings of the 42nd European Marketing Academy (EMAC) Conference.
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