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554 Publications


2009 | Conference Paper | LibreCat-ID: 7857
Eggert, A., Henseler, J., & Hollmann, S. (2009). Who Owns the Customer? Disentangling Customer Loyalty in Indirect Distribution Channels. In Proceedings of the 17th International Colloquium in Relationship Marketing.
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2009 | Conference Paper | LibreCat-ID: 7866
Woisetschläger, D., Garnefeld, I., & Eggert, A. (2009). Can Successful Customer Acquisition Hurt the Existing Customer Base? In Proceedings of the 2009 AMA Summer Marketing Educators’ Conference.
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2009 | Conference Paper | LibreCat-ID: 7867
Garnefeld, I., Münkhoff, E., Hogreve, J., & Eggert, A. (2009). Referral reward programs: New customer acquisition by opportunism? In Proceedings of the 15th Academy of Marketing Science (AMS) World Marketing Congress.
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2009 | Conference Paper | LibreCat-ID: 7868
Eggert, A., & Ulaga, W. (2009). Musing on a Decade of Customer Value Research in Business Relationships: Where Do We Come From? Where Should We Go? In Proceedings of the 4th International Conference on Business Market Management.
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2009 | Conference Paper | LibreCat-ID: 7869
Garnefeld, I., Helm, S., Tax, S., & Eggert, A. (2009). Customer Referral Programs and Customer Retention – Do Rewards Undermine the Retention Effect? In Proceedings of the 2009 AMA Winter Educators’ Proceedings.
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2009 | Conference Paper | LibreCat-ID: 7870
Garnefeld, I., Münkhoff, E., Hogreve, J., & Eggert, A. (2009). Unintended effects of referral reward programs: Exploring the impact of rewards on opportunistic behavior. In Proceedings of the 38th European Marketing Academy (EMAC) Conference.
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2009 | Conference Paper | LibreCat-ID: 7871
Eggert, A., Henseler, J., & Hollmann, S. (2009). Who Owns the Customer? Exploring Customer Loyalty in a Channel Context. In Proceedings of the 38th European Marketing Academy (EMAC) Conference.
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2009 | Book | LibreCat-ID: 5721
Wünderlich, N. (2009). Acceptance of Remote Services – Perception, Adoption, and Continued Usage in Organizational Settings (1st ed.). Wiesbaden: Springer Gabler.
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2009 | Misc | LibreCat-ID: 6114
Kabst, R., Thost, W., & Isidor, R. (2009). Vorteil Interim Management (Vol. 2, pp. 20–22).
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2009 | Misc | LibreCat-ID: 6115
Kabst, R., Isidor, R., Thost, W., & Linné, H. (2009). Was zeichnet den erfolgreichen Interim Manager aus? (Vol. 3, pp. 23–25).
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