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554 Publications


2009 | Conference Paper | LibreCat-ID: 7857
Eggert, A, J Henseler, and S Hollmann. “Who Owns the Customer? Disentangling Customer Loyalty in Indirect Distribution Channels.” In Proceedings of the 17th International Colloquium in Relationship Marketing, 2009.
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2009 | Conference Paper | LibreCat-ID: 7866
Woisetschläger, D, I Garnefeld, and A Eggert. “Can Successful Customer Acquisition Hurt the Existing Customer Base?” In Proceedings of the 2009 AMA Summer Marketing Educators’ Conference, 2009.
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2009 | Conference Paper | LibreCat-ID: 7867
Garnefeld, I, E Münkhoff, J Hogreve, and A Eggert. “Referral Reward Programs: New Customer Acquisition by Opportunism?” In Proceedings of the 15th Academy of Marketing Science (AMS) World Marketing Congress, 2009.
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2009 | Conference Paper | LibreCat-ID: 7868
Eggert, A, and W Ulaga. “Musing on a Decade of Customer Value Research in Business Relationships: Where Do We Come From? Where Should We Go?” In Proceedings of the 4th International Conference on Business Market Management, 2009.
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2009 | Conference Paper | LibreCat-ID: 7869
Garnefeld, I, S Helm, S Tax, and A Eggert. “Customer Referral Programs and Customer Retention – Do Rewards Undermine the Retention Effect?” In Proceedings of the 2009 AMA Winter Educators’ Proceedings, 2009.
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2009 | Conference Paper | LibreCat-ID: 7870
Garnefeld, I, E Münkhoff, J Hogreve, and A Eggert. “Unintended Effects of Referral Reward Programs: Exploring the Impact of Rewards on Opportunistic Behavior.” In Proceedings of the 38th European Marketing Academy (EMAC) Conference, 2009.
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2009 | Conference Paper | LibreCat-ID: 7871
Eggert, A, J Henseler, and S Hollmann. “Who Owns the Customer? Exploring Customer Loyalty in a Channel Context.” In Proceedings of the 38th European Marketing Academy (EMAC) Conference, 2009.
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2009 | Book | LibreCat-ID: 5721
Wünderlich, Nancy. Acceptance of Remote Services – Perception, Adoption, and Continued Usage in Organizational Settings. 1st ed. Wiesbaden: Springer Gabler, 2009.
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2009 | Misc | LibreCat-ID: 6114
Kabst, Rüdiger, W Thost, and R Isidor. Vorteil Interim Management. Vol. 2. Personal, 2009.
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2009 | Misc | LibreCat-ID: 6115
Kabst, Rüdiger, R Isidor, W Thost, and H Linné. Was Zeichnet Den Erfolgreichen Interim Manager Aus? Vol. 3. HR Services, 2009.
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2009 | Misc | LibreCat-ID: 6116
Kabst, Rüdiger, R Isidor, W Thost, and R Nagel. Manager Auf Zeit: Ignoriert Oder Akzeptiert? Vol. 6. HR Services, 2009.
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2009 | Misc | LibreCat-ID: 6117
Kabst, Rüdiger, S Salow, and M Baum. International Fachkräfte Gewinnen. Vol. 4. Personal, 2009.
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2009 | Misc | LibreCat-ID: 6118
Kabst, Rüdiger. Editorial: Motivieren Trotz Krise. Vol. 6. Personal, 2009.
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2009 | Misc | LibreCat-ID: 6119
Kabst, Rüdiger. Editorial: Zukunft Sichern. Vol. 3. Persönlichst, 2009.
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2009 | Book | LibreCat-ID: 6137
Kabst, Rüdiger, A Giardini, and M C Wehner. International Komparatives Personalmanagement: Evidenz, Methodik & Klassiker Des “Cranfield Projects on International Human Resource Management.” München/Mehring, 2009.
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2009 | Book Chapter | LibreCat-ID: 6160
Kabst, Rüdiger, and A Giardini. “Ausgewählte Stichwörter Zum Internationalen Personalmanagement.” In Vahlens Großes Personal Lexikon, edited by C Scholz. München/Mehring, 2009.
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2009 | Book Chapter | LibreCat-ID: 6161
Kabst, Rüdiger, A Giardini, and M C Wehner. “Das Cranfield Project on International Strategic Human Resource Management: Eine Einführung.” In International Komparatives Personalmanagement: Evidenz, Methodik & Klassiker Des “Cranfield Projects on International Human Resource Management,” edited by Rüdiger Kabst, 5–10. München/Mehring, 2009.
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2009 | Book Chapter | LibreCat-ID: 6162
Schwens, C, and Rüdiger Kabst. “Das Lernverhalten Früh Internationalisierender Unternehmen: Ein Konzeptioneller Analyserahmen. .” In Internationale Unternehmensführung - Entscheidungsfelder Und Politische Aspekte. , edited by R Moser, 101–12. Wiesbaden: Deutscher Universität-Verlag, 2009.
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2009 | Book Chapter | LibreCat-ID: 6163
Kabst, Rüdiger, and A Giardini. “Die Deutsche Cranet-Erhebung 2005: Empirische Befunde Und Ergebnisbericht.” In International Komparatives Personalmanagement: Evidenz, Methodik & Klassiker Des “Cranfield Projects on International Human Resource Management,” edited by Rüdiger Kabst, 11–57. München/Mehring, 2009.
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2009 | Conference Paper | LibreCat-ID: 6328
Baum, M, C Schwens, and Rüdiger Kabst. “A Typology of International New Ventures: Empirical Evidence from High Technology Industries.,” 2009.
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