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706 Publications


2012 | Journal Article | LibreCat-ID: 5515
Wehner, M C, A Giardini, and Rüdiger Kabst. “Graduates’ Reactions to Recruitment Process Outsourcing: A Scenario-Based Study.” Human Resource Management. 51, no. 4 (2012): 601–23.
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2012 | Journal Article | LibreCat-ID: 5516
Eiche, J, C Schwens, and Rüdiger Kabst. “Greenfield Investment versus Akquisition: Der Moderierende Einfluss Wahrgenommener Institutioneller Unsicherheit Bei Der Internationalisierung von KMU. .” Zeitschrift Für Betriebswirtschaft (ZfB). 82, no. 3 (2012): 143–65.
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2012 | Journal Article | LibreCat-ID: 5518
Isidor, R, C Schwens, Rüdiger Kabst, and F Hornung. “Internationaler Joint Venture Erfolg: Eine Meta-Analyse.” Zeitschrift Für Betriebswirtschaft (ZfB). 82, no. 5 (2012): 539–83.
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2012 | Journal Article | LibreCat-ID: 5519
Steinmetz, Holger, R Isidor, and N Bäuerle. “Testing the Circular Structure of Human Values: A Meta-Analytical Structural Equation Modelling Approach.” Survey Research Methods 6, no. 1 (2012): 61–75.
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2012 | Conference Paper | LibreCat-ID: 46698
Garnefeld, I., Eva Münkhoff, and A. Bruns. “I Thought It Was All over and Now It Is Back Again – Customer Reactions to Time Extensions of Sales Promotions.” In 2012 AMA Summer Academic Conference, Chicago, IL, 2012.
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2012 | Conference Paper | LibreCat-ID: 46699
Eggert, A., Eva Münkhoff, and C. Thiesbrummel. “Growing with Industrial Services – A Configurational Approach (Ausgezeichnet Mit Best Paper Award).” In 2012 AMA Winter Academic Conference, St. Petersburg, FL, 2012.
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2012 | Conference Paper | LibreCat-ID: 45750
Eggert, A., I. Garnefeld, and Lena Steinhoff. “The Bright and Dark Side of Endowed Status in Hierarchical Loyalty Programs.” In 2012 AMA Summer Marketing Educators’ Conference Proceedings, Chicago, 2012.
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2012 | Conference Paper | LibreCat-ID: 45751
Eggert, A., I. Garnefeld, and Lena Steinhoff. “Endowed Status in Hierarchical Loyalty Programs.” In 2012 AMA Winter Marketing Educators’ Conference Proceedings, St. Petersburg, 2012.
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2011 | Conference Paper | LibreCat-ID: 7746
Terho, H, A Haas, A Eggert, and W Ulaga. “‘It’s Almost Like Taking the Sales out of Selling’: Conceptualizing Value-Based Selling in Business Markets.” In 2011 AMA Summer Marketing Educators’ Proceedings, 2011.
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2011 | Conference Paper | LibreCat-ID: 7747
Eggert, A, E Münkhoff, and C Thiesbrummel. “Service Orientation of Manufacturing Companies: A Necessary or Sufficient Condition for Firm Profitability?” In Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.
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