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727 Publications
2011 | Conference Paper | LibreCat-ID: 46701
Eggert, A., Münkhoff, E., & Thiesbrummel, C. (2011). Service orientation of manufacturing companies: A necessary or sufficient condition for firm profitability? 40th EMAC Annual Conference, Ljubljana. 40th EMAC Annual Conference, Ljubljana.
LibreCat
2011 | Conference Paper | LibreCat-ID: 46700
Münkhoff, E., Garnefeld, I., & Bruns, A. (2011). Time extension of sales promotions – How do customers react? 40th EMAC Annual Conference, Ljubljana. 40th EMAC Annual Conference, Ljubljana.
LibreCat
2011 | Journal Article | LibreCat-ID: 46641
Eggert, A., Hogreve, J., Ulaga, W., & Münkhoff, E. (2011). Industrial services, product innovations, and firm profitability: A multiple-group latent growth curve analysis. Industrial Marketing Management, 40(5), 661–670. https://doi.org/10.1016/j.indmarman.2011.05.007
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| DOI
2010 | Conference Paper | LibreCat-ID: 7808
Garnefeld, I., Woisetschläger, D., & Eggert, A. (2010). Does Customer Acquisition Jeopardize Customer Retention? - An Experimental Investigation in an Electronic Retailing Setting. In Proceedings of the 18th International Colloquium in Relationship Marketing.
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2010 | Conference Paper | LibreCat-ID: 7809
Münkhoff, E., Garnefeld, I., Hogreve, J., & Eggert, A. (2010). Referral Reward Programs: A Means for Service Recovery? In Proceedings of the 18th International Colloquium in Relationship Marketing.
LibreCat
2010 | Conference Paper | LibreCat-ID: 7810
Garnefeld, I., Helm, S., Eggert, A., & Tax, S. (2010). Do Referral Reward Programs Enhance Customer Loyalty? – Results of a Propensity Score Matching Study. In Proceedings of the 2010 AMA Summer Marketing Educators’ Conference.
LibreCat
2010 | Conference Paper | LibreCat-ID: 7846
Eggert, A., Hogreve, J., Ulaga, W., & Münkhoff, E. (2010). Disentangling the Revenue and Cost Implications of the Service Transition: A Latent Growth Analysis. In Proceedings of the 2nd ISBM Workshop at Harvard Business School.
LibreCat
2010 | Conference Paper | LibreCat-ID: 7853
Frick, B., Eggert, A., & Hogreve, J. (2010). Corporate Reputation and Customers’ Value Perceptions: A Dynamic Analysis. In Proceedings of the 39th EMAC Conference.
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2010 | Conference Paper | LibreCat-ID: 7854
Eggert, A., Hogreve, J., Ulaga, W., & Münkhoff, E. (2010). Industrial Services, Product Innovations, and Firm Profitability – A Longitudinal Analysis. In Proceedings of the Frontiers Pre-Conference on Service and Solution Innovation.
LibreCat
2010 | Conference Paper | LibreCat-ID: 7855
Garnefeld, I., Münkhoff, E., Hogreve, J., & Eggert, A. (2010). Exploring the Effects of Referral Reward Programs on Satisfied and Dissatisfied Customers. In Proceedings of the 2010 AMA Winter Marketing Educators’ Conference.
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