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727 Publications
2011 | Conference Paper | LibreCat-ID: 46701
Eggert, A., et al. “Service Orientation of Manufacturing Companies: A Necessary or Sufficient Condition for Firm Profitability?” 40th EMAC Annual Conference, Ljubljana, 2011.
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2011 | Conference Paper | LibreCat-ID: 46700
Münkhoff, Eva, et al. “Time Extension of Sales Promotions – How Do Customers React?” 40th EMAC Annual Conference, Ljubljana, 2011.
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2011 | Journal Article | LibreCat-ID: 46641
Eggert, Andreas, et al. “Industrial Services, Product Innovations, and Firm Profitability: A Multiple-Group Latent Growth Curve Analysis.” Industrial Marketing Management, vol. 40, no. 5, Elsevier BV, 2011, pp. 661–70, doi:10.1016/j.indmarman.2011.05.007.
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| DOI
2010 | Conference Paper | LibreCat-ID: 7808
Garnefeld, I., et al. “Does Customer Acquisition Jeopardize Customer Retention? - An Experimental Investigation in an Electronic Retailing Setting.” Proceedings of the 18th International Colloquium in Relationship Marketing, 2010.
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2010 | Conference Paper | LibreCat-ID: 7809
Münkhoff, E., et al. “Referral Reward Programs: A Means for Service Recovery?” Proceedings of the 18th International Colloquium in Relationship Marketing, 2010.
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2010 | Conference Paper | LibreCat-ID: 7810
Garnefeld, I., et al. “Do Referral Reward Programs Enhance Customer Loyalty? – Results of a Propensity Score Matching Study.” Proceedings of the 2010 AMA Summer Marketing Educators’ Conference, 2010.
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2010 | Conference Paper | LibreCat-ID: 7846
Eggert, A., et al. “Disentangling the Revenue and Cost Implications of the Service Transition: A Latent Growth Analysis.” Proceedings of the 2nd ISBM Workshop at Harvard Business School, 2010.
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2010 | Conference Paper | LibreCat-ID: 7853
Frick, B., et al. “Corporate Reputation and Customers’ Value Perceptions: A Dynamic Analysis.” Proceedings of the 39th EMAC Conference, 2010.
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2010 | Conference Paper | LibreCat-ID: 7854
Eggert, A., et al. “Industrial Services, Product Innovations, and Firm Profitability – A Longitudinal Analysis.” Proceedings of the Frontiers Pre-Conference on Service and Solution Innovation, 2010.
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2010 | Conference Paper | LibreCat-ID: 7855
Garnefeld, I., et al. “Exploring the Effects of Referral Reward Programs on Satisfied and Dissatisfied Customers.” Proceedings of the 2010 AMA Winter Marketing Educators’ Conference, 2010.
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