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706 Publications
2014 | Journal Article | LibreCat-ID: 4957
C. Wozny and M. Schneider, “A matter of degree: the continuing training gap for women in Europe,” Socio-Economic Review, no. 2, pp. 353--379, 2014.
LibreCat
2014 | Book Chapter | LibreCat-ID: 45735
A. Eggert, I. Garnefeld, and L. Steinhoff, “How Profound Is the Allure of Endowed Status in Hierarchical Loyalty Programs?,” in Customer & Service Systems, Special Issue: Customer Empowerment, 1 (1), A. Geyer-Schulz and L. Meyer-Waarden, Eds. Karlsruhe: KIT Scientific Publishing, 2014, pp. 31–36.
LibreCat
| DOI
2014 | Book Chapter | LibreCat-ID: 45736
L. Steinhoff and R. W. Palmatier, “Three Perspectives for Making Loyalty Programs More Effective,” in Customer & Service Systems, Special Issue: Customer Empowerment, 1 (1), A. Geyer-Schulz and L. Meyer-Waarden, Eds. Karlsruhe: KIT Scientific Publishing, 2014, pp. 147–152.
LibreCat
| DOI
2014 | Working Paper | LibreCat-ID: 45755
C. M. Henderson, L. Steinhoff, and R. W. Palmatier, Consequences of Customer Engagement: How Customer Engagement Alters the Effects of Habit-, Dependence-, and Relationship-Based Intrinsic Loyalty, Marketing Science Institute (MSI) Working Paper Series. 2014, pp. 14–121.
LibreCat
| Files available
2013 | Conference Paper | LibreCat-ID: 7732
A. Eggert, C. Thiesbrummel, and C. Deutscher, “Can service innovations substitute or complement product innovations? The case of German industrial firms,” in Proceedings of the 20th International Product Development Management Conference, 2013.
LibreCat
2013 | Conference Paper | LibreCat-ID: 7733
A. Eggert, W. Ulaga, M. Steiner, and K. Backhaus, “Increasing Customers’ Willingness to Pay for Hybrid Offerings: The Impact of Price Presentation Formats,” in Proceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
LibreCat
2013 | Conference Paper | LibreCat-ID: 7734
I. Garnefeld, E. Münkhoff, and K. Raum, “Threat and normative appeals to reduce product returns in online retailing – An effective marketing practice?,” in Proceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
LibreCat
2013 | Conference Paper | LibreCat-ID: 7735
E. Münkhoff, I. Garnefeld, and A. Bruns, “How to prolong a sales promotion – Ex-post time extension versus reframing,” in roceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
LibreCat
2013 | Conference Paper | LibreCat-ID: 7736
T. Posner , I. Garnefeld, and A. Eggert, “Creating Emotional Brand Attachment through the Salesperson’s Brand-Consistent Behavior,” in Proceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
LibreCat
2013 | Conference Paper | LibreCat-ID: 7737
L. Steinhoff and R. W. Palmatier, “The Effect of Loyalty Programs on Target and Bystander Customers: A Customer Portfolio Perspective on Loyalty Program Performance,” in Proceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
LibreCat
2013 | Conference Paper | LibreCat-ID: 7738
A. Eggert, C. Thiesbrummel, and C. Deutscher, “Exploring differential effects of product and service innovations on industrial firms’ financial performance,” in 2013 AMA Winter Marketing Educators’ Proceedings, 2013.
LibreCat
2013 | Journal Article | LibreCat-ID: 5715
N. Wünderlich, F. V. Wangenheim, and M. J. Bitner, “High Tech and High Touch: A Framework for Understanding User Attitudes and Behaviors Related to Smart Interactive Services.,” Journal of Service Research, vol. 16, no. 1, pp. 3–20, 2013.
LibreCat
2013 | Journal Article | LibreCat-ID: 6101
R. Kabst and M. C. Wehner, “Editorial: Internationales Personalmanagement: Den kulturellen Kontext gestalten,” PERSONALquartely, vol. 65, no. 4, pp. 34–39, 2013.
LibreCat
2013 | Book Chapter | LibreCat-ID: 6147
P. Weber and R. Kabst, “Unterstützung von Kommunalverwaltung bei Bürgerbeteiligung,” in Verwaltungskommunikation - Wissenschaftliche Analyse und praktische Beispiele, H. Hill, Ed. Baden-Baden: Nomos, 2013, pp. 145–152.
LibreCat
2013 | Conference Paper | LibreCat-ID: 6271
H. Weber, M. Wehner, and R. Kabst, “Institutional Determinants of Work-Family Practices: An International Comparative Examination. ,” 2013.
LibreCat
2013 | Conference Paper | LibreCat-ID: 6272
S. Golubovic, M. Wehner, M. Baum, and R. Kabst, “HR-Praktiken und Innovation: Wie können Wissens- und Technologievorsprünge im Unternehmen generiert werden?,” 2013.
LibreCat
2013 | Conference Paper | LibreCat-ID: 6274
R. Isidor, M. Wehner, C. Li, and R. Kabst, “Institutional Pressures and Interorganizational Imitation: A Quasilongitudinal Analyses of Temporary Work in the UK and Germany,” 2013.
LibreCat
2013 | Journal Article | LibreCat-ID: 480
B. Frick and R. Simmons, “The Impact of Individual and Collective Reputation on Wine Prices: Empirical Evidence from the Mosel Valley,” Journal of Business Economics, vol. 83, no. 2, pp. 101–119, 2013.
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| DOI