Recognizing value creation opportunities in business markets
E. Böhm, A. Eggert, H. Terho, W. Ulaga, A. Haas, in: 2015 AMA Winter Academic Conference, San Antonio, TX, 2015.
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Conference Paper
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| English
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Böhm, EvaLibreCat ;
Eggert, A.;
Terho, H.;
Ulaga, W.;
Haas, A.
Publishing Year
Proceedings Title
2015 AMA Winter Academic Conference, San Antonio, TX
Conference
2015 AMA Winter Academic Conference
Conference Location
San Antonio, TX
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Böhm E, Eggert A, Terho H, Ulaga W, Haas A. Recognizing value creation opportunities in business markets. In: 2015 AMA Winter Academic Conference, San Antonio, TX. ; 2015.
Böhm, E., Eggert, A., Terho, H., Ulaga, W., & Haas, A. (2015). Recognizing value creation opportunities in business markets. 2015 AMA Winter Academic Conference, San Antonio, TX. 2015 AMA Winter Academic Conference, San Antonio, TX.
@inproceedings{Böhm_Eggert_Terho_Ulaga_Haas_2015, title={Recognizing value creation opportunities in business markets}, booktitle={2015 AMA Winter Academic Conference, San Antonio, TX}, author={Böhm, Eva and Eggert, A. and Terho, H. and Ulaga, W. and Haas, A.}, year={2015} }
Böhm, Eva, A. Eggert, H. Terho, W. Ulaga, and A. Haas. “Recognizing Value Creation Opportunities in Business Markets.” In 2015 AMA Winter Academic Conference, San Antonio, TX, 2015.
E. Böhm, A. Eggert, H. Terho, W. Ulaga, and A. Haas, “Recognizing value creation opportunities in business markets,” presented at the 2015 AMA Winter Academic Conference, San Antonio, TX, 2015.
Böhm, Eva, et al. “Recognizing Value Creation Opportunities in Business Markets.” 2015 AMA Winter Academic Conference, San Antonio, TX, 2015.