Please note that LibreCat no longer supports Internet Explorer versions 8 or 9 (or earlier).
We recommend upgrading to the latest Internet Explorer, Google Chrome, or Firefox.
724 Publications
2011 | Conference Paper | LibreCat-ID: 7804
Münkhoff, E, I Garnefeld, and A Bruns. “Time Extension of Sales Promotions – How Do Customers React?” In Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.
LibreCat
2011 | Conference Paper | LibreCat-ID: 7805
Eggert, A, J Hogreve, W Ulaga, and E Münkhoff. “Assessing the Long-Term Effect of Industrial Services on Firm Profitability: The Moderating Impact of Product Innovations.” In 2011 AMA Winter Marketing Educators’ Proceedings, 2011.
LibreCat
2011 | Conference Paper | LibreCat-ID: 7806
Eggert, A, I Garnefeld, and L Steinhoff. “Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy.” In 2011 AMA Winter Marketing Educators’ Proceedings, 2011.
LibreCat
2011 | Conference Paper | LibreCat-ID: 7807
Hunter, G, I Garnefeld, and L Steinhoff. “Can Retailers Improve Loyalty by Empowering Consumers?” In 2011 AMA Winter Marketing Educators’ Conference Proceedings, 2011.
LibreCat
2011 | Journal Article | LibreCat-ID: 5719
Wünderlich, Nancy, Jan H Schumann, Florian v Wangenheim, and Hartmut H Holzmüller. “Management und Marketing ferngesteuerter Dienstleistungen: Konzeptionelle Verortung, betriebswirtschaftliche Herausforderungen und künftige Forschungsaufgaben.” Zeitschrift für Betriebswirtschaft 81, no. 9 (2011): 977–1001.
LibreCat
2011 | Misc | LibreCat-ID: 6104
Wehner, M C, Rüdiger Kabst, and P M Kötter. Ausgewogener Prozess. Vol. 63(4). Personalquartely, 2011.
LibreCat
2011 | Misc | LibreCat-ID: 6106
Wehner, M C, and Rüdiger Kabst. Bewerber Wertschätzen. Vol. 63(6). Personal, 2011.
LibreCat
2011 | Misc | LibreCat-ID: 6107
Kabst, Rüdiger, M Meifert, and M C Wehner. Eine Vergessene Disziplin. Vol. 4. Personalmagazin, 2011.
LibreCat
2011 | Misc | LibreCat-ID: 6108
Kabst, Rüdiger. Editorial: Mitarbeiter Führen: Ein Alter Hut? Vol. 3. Personal, 2011.
LibreCat
2011 | Book Chapter | LibreCat-ID: 6151
Maekelburger, B, C Schwens, and Rüdiger Kabst. “SME International Mode Choice Over Time: Forging a Link Between the Uppsala Model and Transaction Cost Economics.” In Entrepreneurship in the Global Firm (Progress In International Business Research, Volume 6), edited by A Verbeke, A T Tavares-Lehmann, and R Van Tulder, 6th ed., 21–49. Emerald Group Publishing Ltd., 2011.
LibreCat
2011 | Conference Paper | LibreCat-ID: 6282
Isidor, R, Holger Steinmetz, and Rüdiger Kabst. “Beschäftigungsformen Und OCB: Der Moderierende Einfluss von Arbeitszufriedenheit,” 2011.
LibreCat
2011 | Conference Paper | LibreCat-ID: 6289
Schneid, M, R Isidor, Holger Steinmetz, Rüdiger Kabst, and H Weber. “Der Einfluss Bio-Demographischer Und Aufgabenorientierter Diversität Auf Die Leistung von Teams: Eine Metaanalyse.,” 2011.
LibreCat
2011 | Conference Paper | LibreCat-ID: 6292
Schneid, M, R Isidor, Holger Steinmetz, Rüdiger Kabst, and A Diehl. “Age Diversity and Team Outcomes: A Quantitative Review. ,” 2011.
LibreCat
2011 | Conference Paper | LibreCat-ID: 6294
Baum, M, M Schaefer, and Rüdiger Kabst. “Advertisement-Image Congruity in the Recruitment Context,” 2011.
LibreCat
2011 | Conference Paper | LibreCat-ID: 6295
Wehner, M C, A Giardini, and Rüdiger Kabst. “Applicant Reactions to Outsourcing of the Recruitment: Does Corporate Image Compensate for Negative Applicant Reactions?,” 2011.
LibreCat
2011 | Conference Paper | LibreCat-ID: 6296
Wehner, M C, Rüdiger Kabst, M Meifert, and L M Cunz. “Der Personalverantwortliche Als „Strategic Architect“: Persönliche Einstellung Oder Subjektive Norm?,” 2011.
LibreCat
2011 | Conference Paper | LibreCat-ID: 6297
Deutscher, F, C Schwens, F B Zapkau, and Rüdiger Kabst. “Die Komplementäre Wirkung von Unternehmerischer Orientierung, Marktorientierung Und Lernorientierung Auf Den Unternehmenserfolg Junger Technologieunternehmen,” 2011.
LibreCat
2011 | Conference Paper | LibreCat-ID: 6302
Zapkau, F B, C Schwens, Holger Steinmetz, and Rüdiger Kabst. “Disentangling the Effect of Prior Entrepreneurial Exposure on Entrepreneurial Intention – An Empirical Analysis Based on the Theory of Planned Behavior,” 2011.
LibreCat
2011 | Conference Paper | LibreCat-ID: 6304
Maekelburger, B, F B Zapkau, and Rüdiger Kabst. “The Influence of Entrepreneurial Traits on the Strategic Orientation and New Product Success in High-Technology Firms,” 2011.
LibreCat
2011 | Misc | LibreCat-ID: 6389
Kabst, Rüdiger, and M C Wehner. Methodology of the Cranet Survey - International Executive Report 2011, Cranfield, 2011.
LibreCat